The act of marketing is to get people to buy something. It is the act of promotion that raises awareness, strengthens loyalty, pushes forward the value of your services, and generally improves your reach. It is important for marketing to stand out from the crowd and showcase the work that you do.
Marketing is more than one term. Depending on usage, it includes social media, email, websites, and more. There are so many aspects of marketing. It can be hard to stay on top of things.
We have put all the essential marketing statistics in one place. The facts can help you define your marketing direction, get your service or products in front of a growing audience, and give your organization a boost.
The facts below cover everything from social media prioritisation to search engine optimisation.
The general marketing statistics should be skipped.
You can skip to the email marketing statistics.
You can skip to the social media marketing statistics.
You can skip to the content marketing statistics.
You can skip to the video marketing statistics.
You can skip to the marketing statistics.
General marketing stats
Marketing is a broad term that covers many areas of an organisation. Some of our favourite marketing statistics could help you with your future decisions.
According to Demand Gen, 54 percent of marketers say email is the most effective channel for early-stage lead generation, and 46 percent say return on investment is a top priority. According to HubSpot, audience targeting and ad placement are the top ways for marketers to drive more demand.
Marketing automation is a topic that will be talked about in the coming years. Many marketers are following the instructions. More than three-quarters of companies use automation and almost half of marketers use bots. The rise of generative artificial intelligence is expected to increase those numbers.
According to Mar Tech, almost half of marketing leaders say that artificial intelligence is making the most significant difference in how customers interact with them. The number of marketers who think artificial intelligence is valuable in marketing strategy will likely increase in the future.
Over 75% of marketers report on how campaigns generate revenue, which is good news as it is a historical gap. Only 15% of marketers measure the success of content programs by lead generation, and most likely track easier metrics, such as page views, time spent on page, or click rates. The key analytic tool for marketers is still Google Analytics.
According to Statista, mobile advertising has grown rapidly over the last few years. The amount of money spent on mobile advertising is expected to more than double in the next few years. More than one third of marketers now use paid ads for brand awareness, which is more than double the number a year ago.
Email marketing stats
Email marketing is one of the most popular ways to reach new people. It is no surprise. More than four billion daily email users are reported by HubSpot, and 37% of brands are increasing their email budgets.
Email marketing is one of the most popular options and it looks like it will stay popular for a long time. It brings in a lot of cash. E-mail marketing revenue is expected to reach $11 billion by the end of the year.
There are many ways to practice email marketing. The best day to send an email is Friday. A lot of marketers say that email design is essential to improving email engagement.
A report states that copy is important. According to the report, most businesses write their own copy with an average email of over 400 words. The average time to read an email is 3.3 minutes.
Email lines can get some helpful advice from AWeber. The average email subject line contains just over 43 words. Which looks like this is used by 34% and Which looks like this is used by 40%. All lower-case capitalisation is used by the rest of the group.
According to Demand Gen, personal email performs much better with up to six times higher transaction rates and click through rates. According to the Epsilon Email Institute, automated emails perform better than standard email newsletters, and that's reflected in the take-up across the economy.
People like to receive email. Who was aware? Half of customers would like to receive weekly promotional emails from their favorite brands, according to Statista. More than half of email subscribers want to receive promotional emails at least once per week. According to Statista, the majority of people prefer email.
A priority for marketers is email. Four-fifths of marketers say they would rather give up social media than email, and social media is huge. 34% of marketers say newsletter emails are the best way to nurture leads. Most marketers use a dedicated email marketing platform, which is unsurprising, as there are many cheap and custom options currently on the market.
Email marketing is still an important part of most organizations. Our in-depth article on email marketing can be found on our website.
Social media marketing stats
The number of people using social media has increased by 4.2% in the last five years. The majority of the world's social media users are over the age of 13
The average person spends 2 hours and 28 minutes a day on social media. Nigeria, Brazil, and South Africa are the countries that spend the most time on social media.
According to the report, the average user visits 7.2 social media platforms a month. Women between the ages of 16 and 24 spend an average of three hours and 10 minutes a day on social. If you target the right people, the marketing potential on social media is enormous. Marketing is not able to ignore social media.
Few of them don't use social media. More than 85% of businesses use some form of social media. The larger the company, the more likely they are to have a social presence.
The non-profit sector is more prolific on social media as they often raise awareness. Almost all of the non-profits in the world are on social media.
The budget for social media is huge. The amount of money spent on social advertising is estimated by Statista to grow by 4.53% in the next year. According to Insider Intelligence, marketers spent $65 billion on advertisements.
The social media landscape suggests that more will be done with social media. That is probably true. There are some trends that pose a challenge. There has been a decline in trust in social media platforms.
Due to perceived instability, a verification process which undermines authenticity, and a general increase in hate speech and fake news, platforms such asTwitter have lost advertising money. Consider that the recent transformation into X is a continuation of that trend.
The future isn't decided yet. Even if they change their marketing to focus on a different platform, it's likely that they'll stay on socials. Threads, for example, has seen a huge rise in its early stages, already boasting more than a fifth of the total number of users.
It's important to keep up with social media. There are more social media facts, including a breakdown of all the different platforms.
Content marketing stats
Five years ago, this was true, and will likely be true five years from now, as people consume more content than ever. More than half of the world's population use the internet.
The average person in the U.S. spends eight hours a day online. Europe has similar statistics. Brits spend an average of 59 hours a week on the internet, which works out to more than eight hours a day.
According to a report from the Global Content Marketing Report, content marketing is worth more than $400 billion. Content marketing has been cited as an important area of investment by 97 percent of marketers according to SEMRush.
Content marketing costs less per lead than other forms of marketing, so it's worth investing in. According to Demand Metric, consumers prefer brands that have an active content presence.
Content is getting better. The amount of content consumed is increasing. So is misinformation. A majority of Americans say fabricated news stories cause a lot of confusion when it comes to facts. According to the Content Science, Content + Credibility Report, a majority of study participants say web content is unreliable.
There is a lot of that coming from fake news. More than half of adults agree with the statement, "The media I use are contaminated with unreliable information", while more than a third worry about fake news being used as a weapon.
Traditional channels are trusted by consumers. According to a MarketingSherpa survey, the majority of consumers trust print the most, followed by TV. The more trusted channels may help avoid creating distrust.
The lack of trust can undermine an organization's reputation. 85% of news consumers agree that advertising on a news site associated with a fake news story damages a brand.
People used to escape to learn, or just for a little light entertainment, during the Pandemic. The new medium has grown in popularity. A popular form of content is the radio show. There are more than 2.5 million episodes of Apple Podcasts.
According to Infinite Dial, people in the U.S. aged 12 and older are more likely to listen to online audio than any other age group In Europe and the U.K., there are similar patterns.
A lot of people like to listen to podcasts. They're popular with certain groups. According to Infinite Dial, young adults are the most likely to listen to a radio show. As we move into higher age ranges, the number of people who say they listen to a podcasts in the past month decreases.
The above is an important stat for any organisation to consider. If you want to appeal to younger people, you might want to invest in more audio books. Maybe you don't want to grow older audience. You can use a lot of other statistics to make an informed decision.
Take a look at the following from an Infographic.
- Podcast listeners are 68% more likely to have a postgraduate degree
- Podcast listeners are 56% more likely to be undergraduates
- Podcast listeners are 45% more likely to earn more than $250k
- Podcast listeners in the U.S. are more likely to be male
- Around 50% of podcast listening is done at home
- Around 80% of listeners complete the entire episode
If you want to reach graduates who make a lot of money, you might want to use podcasts. People are willing to pay for Podcasts in order to raise money.
Video has grown so much that it deserves its own section. Video marketing may be the future of content marketing, no matter what you think about it.
Information about the make-up of content teams, as well as very precise statistics on different types of media, can be found in Content Facts.
For people who like to listen, we have a show on The future of content.
Video marketing stats
In the past ten years, videos have grown in popularity. We look at how people consume video, the style and length that the audience most enjoys, the most popular platforms for video content consumption, and a lot more.
According to Fortunelords, there are more than 3 billion hours of video on the internet each month. The amount of time people spend watching online videos has gone up in the last two years. Marketing trends reflect that popularity.
More than half of people want to watch more video from brands. According to Smart Insights, 99% of marketers using video will continue to do so, meaning that it yields results from the people who have started that form of content creation.
According to statistics from Wyzowl, 80% of marketers say video has helped increase sales and 70% say it has increased website traffic. Video in emails can increase click rates by 300%.
The rise of short-form on social media is reflected in the focus on short-form in 2023. Wistia says that most videos are less than a minute in length. More than 30% of global marketers invest in short-form video.
Short and snappy videos may be the most effective for content marketers. Tone and length will always be dependent on your message, mission, and audience. Do your homework, plan in advance, and find the best approach for you.
Wyzowl has a video marketing statistics pamphlet.
SEO marketing stats
The most important driver of written content is Search Engine Optimisation, and other forms of content, too. Forbes says the industry is worth more than 80 billion dollars. According to Monster Insights, the only way to drive a conversion rate of over 15% is with the right conversion strategy, seamless user experience, and great user journey. Direct mail has a conversion rate of 1%).
Search engines are the starting point of almost all online experiences. Social media drives less traffic than search engines. According to Search Engine Watch, 75% of users won't scroll past the first page if it's occupied.
According to Statista, the most important search engine is Google. Each day, there are more than 7.8 billion searches done on the internet. More than 102,000 search queries are received by the search engine every second. In order to reiterate the importance of mobile, we have shown that 61% of all searches are done on a mobile device.
It is obvious that written content can be used to reward organizations. If you want to reach new audiences, you need to make sure the writing is well-optimised. It's important that you get it right because writing can take longer than other forms of content.
It's important for marketers to use search engine Optimisation. More than 50% of marketers say that organic traffic is the most important way to measure the success of their strategies. More than 70% of marketers say using strategic words is their number one strategy.
We have a simple guide to search engine Optimisation.