Leveraging subject matter experts and AI tools: The future of content creation

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by Lindsey Francy Jun 8, 2023 News
Leveraging subject matter experts and AI tools: The future of content creation

Businesses are always looking for innovative ways to create compelling, authentic, and valuable content that is relevant to their audience.

The integration of subject matter experts into the content creation process to craft more thoughtful, in-depth, and insightful content is one of the biggest recent trends.

What's the other biggest trend? There are artificial intelligence tools. They are helping transform the expertise of SMEs into engaging, high performing content that connects better with readers and establishes a more authentic brand voice.

It isn't as difficult to streamline the entire process while keeping the "human factor" in compelling stories.

We will look at how you can use artificial intelligence to streamline your content process.

Content teams tend to prioritize quantity over quality in order to drive growth. There is a growing need for businesses to adapt their content strategies in order to remain competitive.

Subject matter expert content is one of the changes. The types of queries that surface this type of content in search results are less likely to show up in other search engines. These lower-volume, higher-intent queries will be more popular with the target audience.

It is possible to create content informed by subject matter experts.

  • It ensures the information being shared is accurate and valuable to the audience.
  • It’s more likely to perform well in search engine rankings, as it provides unique, in-depth insights that other, more generic content may lack.
  • It can save time for busy support and sales teams by addressing common questions and concerns that are answered repeatedly.

A more efficient sales process is one of the things it leads to.

Content creators and members of the sales or product teams need to work together. Those individuals are too focused on other things to write original content. The interview process is a more innovative way to create content.

The interview process involves content creators acting as editors and interviewing subject matter experts. The goal is for the content to be informed by both the expert's knowledge and the necessary elements.

This process is simplified by using tools like otter.ai. Content creators can use this as a starting point for crafting a compelling post or piece of content.

Final content should still be edited by a human to make sure it's accurate and readable.