Businesses are lining up to support a product that hasn't been announced, but marketers are more cautious than developers, according to a survey of software and marketing industry leaders. The research was done by Storyblok.
- 60 per cent think it will be an iPhone moment for VR/AR
- 80 per cent are very interested or somewhat interested in creating content for the headset
- Software industry leaders are much more enthusiastic about creating content for the headset than marketers (79 per cent vs. 34 per cent)
- The majority say they’re willing to pay up to $2000 for the headset, with 10 per cent willing to pay whatever it costs
- 58 per cent think VR/AR is the next big digital platform
- Only seven per cent say they’re not interested in Apple’s headset
Storyblok's new virtual store tool allows brands to create virtual store experiences from scratch, where consumers can browse and interact with virtual products.
There's a lot riding on the rumored headset announcement at the conference. After so many false starts in the past, marketers are more skeptical about the potential of the technology right now. Even though they don't know much about the platform, developers are very enthusiastic about building for it. The product will either be broken or made by the developers. "If they build experiences that draw people in and keep them coming back, marketers will naturally follow their lead."
We would have forced you into your trunks in the depths of winter. B&T is talking with Nat Taylor about women and media. We are afraid that there are no winter gardening tips. Kate & Co. PR was chosen after a competitive pitch process. The PR agency is tasked with managing media relations, strategic ambassador program and influencer engagement across the key carnival periods as well as driving corporate communications. In this guest, TrinityP3 media business director Stephen Wright does his best Zoolander to proclaim that independent agencies are hot right now. It's the beginning of a lot of stories that will be happening at the festival. B&T doesn't have any La Croisette gags anymore. Is The Chase's success a sign of renewed interest in games? Nine's sale of the century gift shop is still open. Each time your flight is canceled, New Velocity ignores the cost of airport beers. Did you not hear about Apple's new headset? Enjoy this pro analysis. artichokes, the waiter's false teeth and any mystery pubic hair are B&T's top three most offensive pizzas. We like to call B&T TV after the great spinning wheel of truth. Did your 10th birthday leave you scarred? You can watch this while taking to the longue. People warned not to order Glory Haze and Rabbit Hole Whiskey at the same bar. Without having to grow a ridiculous moustache, The Hallway is still delivering top stuff in the men's health space. The independents are always great to watch. It was you who lost the client to them in the first place. The joy of renting a car is like nothing else. A group of people ink a Bollywood deal. The other nationalities had websites and radio programs. The CommBank bosses had to dig for loose change after being fined over 65 million. The Australian Audio Oscars, powered by iHeart, are coming back for a second time in three years. There will be 30 award categories for the Australian Podcast Awards in the year 2023. Judges listened to over 700 submissions. Mark Forbes is the CEO of Icon Reputation and he is interested in the current troubles of the accounting firm. This expert says that martech doesn't need to be confused like the plot of the Matrix films. After winning a retirement living provider, Bohemia celebrated with some vegetables. The company says that its US ad sales are down by 59 per cent. It misses its US weekly sales projections frequently. It has been happening for a long time. Advertisers left the company after Musk acquired it. Dynata has launched its inBrain survey-based monetisation platform into the Asia- Pacific region. The product is currently available in Australia, India, Japan and New Zealand. Dynata said that its inBrain platform is a leader in mobile-first consumer engagement. The new brand campaign is called "It Takes Boobs." The campaign celebrates courage, integrity and audacity and expands the vocabulary around bravery to include a new phrase: "It Takes Boobs." Women are featured in the campaign. The "You can't ask that" panel was one of the highlights of the event. If everyone was drunk, it would be better. B&T warns that this video is starring David Hovenden. The hand puppets have been edited out. Everyone in the marketing team looked great despite the long hours. B&T will be reporting from the video conference. It could have been done by video. This has a sweary headline as well. A good time is heading your way. The CFO of M&C Saatchi is set to leave. There's no excuse for a farewell gift. Every nerd's wet dream was proven correct when Apple's Developers Conference was held overnight. The ban on newspaper ads will not be as bad for the cat as was previously thought. With time running out on the Bud brand, serious consideration is being given to digging up John Wayne or Steve McQueen. Does the thought of reproducing have you searched for something? Nine's Parental Guidance didn't go as planned. Do you think cats are bad? This marauding moggie will confirm your suspicion. Alan's tut-tutting and gnashing of teeth can be heard in the radio ratings.