Study: Aussie Marketing Execs Think Apple’s Headset Will Be An iPhone Moment For VR/AR

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by Lindsey Francy Jun 7, 2023 News
Study: Aussie Marketing Execs Think Apple’s Headset Will Be An iPhone Moment For VR/AR
Study: Aussie Marketing Execs Think Apple’s Headset Will Be An iPhone Moment For VR/AR

Businesses are lining up to support a product that hasn't been announced, but marketers are more cautious than developers, according to a survey of software and marketing industry leaders. The research was done by Storyblok.

  • 60 per cent think it will be an iPhone moment for VR/AR
  • 80 per cent are very interested or somewhat interested in creating content for the headset
  • Software industry leaders are much more enthusiastic about creating content for the headset than marketers (79 per cent vs. 34 per cent)
  • The majority say they’re willing to pay up to $2000 for the headset, with 10 per cent willing to pay whatever it costs
  • 58 per cent think VR/AR is the next big digital platform
  • Only seven per cent say they’re not interested in Apple’s headset

Storyblok's new virtual store tool allows brands to create virtual store experiences from scratch, where consumers can browse and interact with virtual products.

There's a lot riding on the rumored headset announcement at the conference. After so many false starts in the past, marketers are more skeptical about the potential of the technology right now. Even though they don't know much about the platform, developers are very enthusiastic about building for it. The product will either be broken or made by the developers. "If they build experiences that draw people in and keep them coming back, marketers will naturally follow their lead."

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