Although most marketers predict that their content marketing budgets will increase as the year goes on, new research shows that they intend to invest more in artificial intelligence solutions for assets and skills
According to statistics published in the "2023 Content Marketing and Generative Artificial Intelligence Outlook," the majority of marketers think their content marketing budget will increase throughout the year. 29% of people think that their content marketing budget will not change. The majority of respondents think that artificial intelligence will replace junior writers on their team. A majority of people think that technology will replace marketing writers.
The researchers behind the report noted that artificial intelligence is unpopular with content marketers.
How Marketers are Currently Using AI and Predictive Analytics
According to previous research, marketers have been looking for ways to use artificial intelligence to better understand their target audience.
40% of marketers want to be able to use artificial intelligence to measure customer lifetime value, according to data from a report. 42% want to be able to identify upsell and cross-sell potential and the other 42% want to be able to predict Churn and Retention.
Predicting future customer behavior is one of the things most marketers are currently utilizing.
There is a recent post on making the most of your marketing budget by our senior director of digital marketing.
