SBS Audio rolls out multilingual marketing campaign

by Samuel Pordengerg Jun 7, 2023 News
SBS Audio rolls out multilingual marketing campaign

The brand evolution of SBS Audio is complete, with the public broadcaster's latest ad campaign drawing audiences to its newly refreshed SBS Audio app and website designed to improve discoverability of its multilingual audio content

Multicultural audiences are the target of the campaign as the creative leads with a promise to " match your wavelength".

The ads are creative in Arabic, English, Korean, Mandarin, Punjabi, Spanish and Vietnamese and reflect personalization options on the website and app.

Jane Palfreyman, the director of marketing for SBS, said that the campaign encourages Australian audiences to discover SBS Audio at any time of the day.

"We aim to deeply engage and grow audiences on the platforms where they're already at with our promise to'match their wavelength' in terms of both content and channel choices."

With more than six million streams and podcasts downloads every month and over 262 hours of original content published weekly, the director of audio and language content at SBS is really pleased to be continuing its digital evolution to better serve Australian audiences.

Radio has always been at the center of what we do.

Users can now immerse themselves in a great digital experience to discover something new and build connection through language and stories.

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