Simple, beautiful, and easy marketing tools for broker-owners — that agents love

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by Anna Munhin Jun 6, 2023 News
Simple, beautiful, and easy marketing tools for broker-owners — that agents love

Real estate professionals are the only ones who understand what real estate professionals need. It was definitely the case for Eric and Nathan. They knew how hard it was to scale their marketing efforts, create strong brand consistency, and deliver an unbeatable value proposition when they were Broker Owners.

They decided to build a platform that could help all Broker Owners after they sold their company.

Over 600,000 agents use the marketing tech platform called Breakthrough Broker. Over 100 brokerages are being helped by them.

The marketing back end of hundreds of brokerages is powered by the Brokerage Marketing Center.

In a busy landscape of tech tools and platforms, we wanted to understand what makes a custom marketing center stand out.

In a world of tight margins, how do brokers offer their agents more?

Mike Taylor's family has been in the business for generations. He learned from his mother that agents need access to a variety of tools that fit their own way of doing business. R1 is present in seven states in the United States.

Growth comes with challenges.

He said that it was difficult to manage and create the volume of marketing assets their agents wanted.

His team was taken with the ease of it all when they started using the Marketing Center platform. You have what you need. Your marketing is ready for public consumption.

Taylor says that the breakthrough broker has changed the game. It has improved the efficiency of our agents. It has made it possible to reach more people in less time.

Luxury brands need automation and customization, too

The communities of Denver metro have been served by Kentwood Real Estate for more than four decades. The company's longevity and success is a tribute to "the most professional, ethical, and knowledgeable top- producing brokers that are selected to be affiliated with our esteemed brand."

Kentwood saw a need to have more options for their brokers in regards to that brand. They had one of their agents recommend a broker.

“It became immediately clear that Breakthrough Broker (brokerage marketing center) helps us create high quality and custom materials that meet the needs of a very diverse group of top agents. It also allows us to white label the platform to have our own look and feel, which was a need differentiator.”

The impact was felt by everyone.

We were able to have our office marketing coordinators take on more of the day-to-day needs of our agents, and no longer had to slow listing marketing down and have to go through our marketing department to be done.

It's important that the process is efficient. A blank canvas approach to marketing doesn't work as well as it could. The integration of our local print shops has made it easier to deliver projects.

Every new feature release from Breakthrough Broker is applauded by the man. Enhancement of their offerings is one of the things they are constantly working on. The new video creation tool is getting a lot of attention.

This rebrand reinvigorated a marketing practice

One of the challenges is creating a consistent brand for marketing materials. A rebrand can cause a lot of stress for a broker.

CanVAS Real Estate underwent that process in 2019.

The hyper-local, Florida-based brokerage focuses on support and technology, offering all the tools necessary for an agent to be successful while providing a local anchor to the market.

The adoption of the best-in-class tools and solutions for the agents of CANVAS was a challenge for the founder. The biggest challenge is getting agents to use all the amazing tools that we give them. Real estate agents need to learn how to use technology.

They needed a platform that was easy to use. I wanted to make it easy for the agent to market their listings and marketing materials that are relevant to our market.

The breakthrough broker was delivered.

The best of the best in automated marketing for listings is what they have. Our agents use everything from pre-made postcards to social media engagements.

Multi-language support was a must-have in their marketplace. He said that they needed pre-made marketing pieces in Spanish and English. Not a lot of platforms created Spanish content.

What better way to recruit and retain top performers?

How attractive is your broker to top agents? How do you nurture a culture where they want to stay?

Make their lives simpler with technology that streamlines their work.

The Marketing Center is a great way to add value to your agents.

Many broker owners worry about the time it takes to launch expensive solutions that are hard for their agents to use. The mission of the broker is to create a simple marketing platform that agents will use. With flexible pricing and a month-to-month commitment, this technology is accessible to all.

You can learn more about the solutions offered by the broker.