How are Companies Leveraging AI in Digital Marketing?

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by Anna Munhin Jun 5, 2023 News
How are Companies Leveraging AI in Digital Marketing?

There are a lot of topics related to artificial intelligence. What are my next steps if I want to use artificial intelligence in my marketing?

We can show you how other digital marketers are using artificial intelligence.

In this post, we will discuss how companies are using artificial intelligence. In-house marketers and digital marketing agencies are also included. These examples can be used to inspire you as you begin to incorporate artificial intelligence into your marketing plan.

Why Use AI In a Marketing Strategy?

There are a lot of reasons to use artificial intelligence. One of the most compelling reasons is automation.

Sometimes it feels like our list of tasks is growing. A new social media platform can be used to trend on.

We simply can't hit all of the marks without some assistance. That is where artificial intelligence is used.

There are a lot of repetitive tasks that can be automated with the help of artificial intelligence. To maximize the placement and timing of advertising campaigns, it's important to schedule meetings and appointments early. All of that can be done with the right tools.

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The Data On How Marketers Are Using AI

We asked 1,000 digital marketers how they use artificial intelligence. There are people who work in digital marketing within the United States.

A majority of the marketers we surveyed are already using artificial intelligence. The results show how likely the respondents were to use artificial intelligence in their business.

Pie chart showing who is using AI marketing in the industry.

There is one item that is driving a lot of these reactions. When we talked to agency marketers, they all had different levels of comfort with using artificial intelligence.

A group of people who are not employed by the government.

  • 46.72% said they felt comfortable integrating AI into their campaigns
  • 27.51% said they were somewhat comfortable
  • 25.76% said they were not comfortable

Marketers in-house.

  • 39.1% said they felt comfortable integrating AI into their campaigns
  • 33% said they were somewhat comfortable
  • 27.9% said they were not comfortable

The agency marketers are.

  • 37% said they felt comfortable integrating AI into their campaigns
  • 34.75% said they were somewhat comfortable
  • 27.59% said they were not comfortable

In all three cases, more people were more comfortable than anyone else. It's possible that a marketer working on their own may be the most excited over the time-saving potential of the tools, and that they have the least barriers to entry.

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Creating Partial Content

Digital marketers are not comfortable with using artificial intelligence.

Artificial intelligence can be used to make partial content. It still saves you time and effort, but it also helps you avoid some of the perceived drawbacks to using artificial intelligence such as fear of being punished by the internet giant.

What is included in partial content.

We are talking about sections of a larger piece of content.

There is a way to do this with the help of artificial intelligence.

Generated meta descriptions from Ubersuggest.

Digital marketers are using artificial intelligence to make partial content.

That is the number one way that both in-house marketers and digital agency marketers are using artificial intelligence.

Creating Whole Content

Content creation is likely to be the greatest time commitment of many digital marketers. It takes a lot of time and effort to create whole content.

Many of our survey respondents indicated that they were currently using artificial intelligence to create whole content.

Both of our respondents chose that as their number two way of using artificial intelligence.

Humans are still needed for many aspects of digital marketing even if you feel uneasy about job security. We need to make the content more human.

Assisting With Research

The research is just as time- consuming as the content creation.

It can take hours of precious time to research from source to outline. It's especially true for one man operations.

According to our survey, assisting with research was the top use case for artificial intelligence.

What do you think this looks like?

You and your teams can collect data, documents, and notes with the help of artificial intelligence. It supports live collaboration, no matter where you are in the world. With Semantic Scholar, you can quickly peruse, save, and even get notifications on research papers based on a variety of factors.

Assisting With Outlines

It's time to piece it together after you've collected your research. It's important that your content makes sense to both humans and search engines.

Solid outline processes are in place for in-house marketing teams. Is it possible to work as a freelancer?

Multiple clients are likely to have their own outline procedures and requirements for the work that a digital marketer does. It can take a lot of time.

Our survey respondents were the only ones who mentioned using artificial intelligence to help with outlines. They listed this as their third use case behind helping with research and creating whole content.

Topic Creation/Brainstorming

The first stage of content creation is the brainstorming. You can't create content if you don't have a topic idea to start with.

Digital agency marketers get a lot of feedback from their clients. They are given parameters that can help them narrow their focus even if they don't get specific topic ideas.

In-house marketing teams are in charge of the ship. They are not likely to have an outside source who will send them a list of topics.

In-house marketers only mentioned topic creation/brainstorming as a way that they use artificial intelligence.

Helping With Reporting

Data is useful in a lot of ways. When you have too much of it, it can be difficult to turn it into something useful.

Imagine how difficult it would be with so many clients.

It isn't a problem for in-house marketers who have a smaller client list or for in-house marketers who have a larger client list. It is likely that neither of those groups identified helping with reporting as something they use artificial intelligence for.

Agency marketers identified reporting as their number two use case for artificial intelligence.

Editing Assistance

It is necessary to up-scale your editing processes when you are outputting work. It's important that we're accurate and readable.

You can up-scale your processes with the help of artificial intelligence.

Hemingway App example.

It's easier than ever to read and write with the help of tools like Hemingway. Such tools give marketers back hours of their time each week, which is why agency marketers identified "editing assistance" as one of their top two use cases.

Schema Creation

It's possible to tell search engines exactly what the content on your page is and what it doesn't with the help of schobby. One or five articles per week is manageable, but doing it on a larger scale can be difficult.

According to the agency marketers in our survey, schema creation is one of the use cases for artificial intelligence.

Imagine if agencies could automate the process with the help of artificial intelligence.

Finding the AI Marketing Strategy for You

A chart showing how digital marketers are using AI.

It's all about what works best for you and your business when it comes to using artificial intelligence.

There is no need to use artificial intelligence in your business.

I don't know what I'm talking about.

Writing content isn't one of your biggest pain points as a digital marketer Maybe you have a dedicated writer on your team, or you have a lot of unread posts on your website.

It doesn't make sense to use artificial intelligence for writing content.

There are many ways that artificial intelligence can assist.

You might not have the time to manage your social media campaigns. Artificial intelligence can be used to report on your marketing campaigns, as well as run A/B tests on copy and images.

There are other cases where you don't feel secure using the tools because they aren't where you want them to be. In settings where legal or medical review are common, you may want a more strict look at any content than can be provided by artificial intelligence.

You should remember that artificial intelligence is a tool. You can fit it in where you need it the most. It's important to keep an eye on these tools as the ways they can help you grow.

FAQs

Do you have more questions about the use of artificial intelligence? We have the answers to many questions.

What are some examples of AI in marketing today?

Businesses use chat bots on their websites. There are other examples within marketing.

How is AI changing the marketing industry?

The automation of repetitive tasks is the most significant impact that artificial intelligence has had on the marketing industry. Digital marketers can spend more time on larger-scale projects and higher level strategy.

What are some advantages of using AI in digital marketing?

Artificial intelligence can be used in digital marketing. Time and money are saved by this. Faster, data-driven decision making is one of the advantages.

Should you trust AI tools?

There is nothing to be afraid of when it comes to the use of artificial intelligence. There isn't anything inherently bad about the use of artificial intelligence. You want to review any work that comes out of them to make sure it's not plagiarized.

Conclusion

There are always questions about new technologies. How can this technology be used by your company?

When it comes to artificial intelligence, there is more to it than meets the eye.

The breadth of tools means that your company can use them in many different ways. The examples above from our survey respondents will hopefully inspire you when it comes to using artificial intelligence of your own.

What are you doing with artificial intelligence for marketing?