Fishawack Health has a promotion and a new hire that is looking to boost its offering to life sciences clients.
Ryan Mason has been promoted to the position of chief marketing and creative officer at Fishawack.
As part of this new union, the agency has hired industry veteran Jeffrey Erb to serve as chief media officer, charged with growing the company's media and analytic capabilities to boost resources in house.
Mario Muredda, president of marketing, said that Ryan's ability to foster and build teams across creative, brand and engagement strategy and media and analytics disciplines made him the perfect leader.
Helping our clients deliver personalized experiences that increase awareness, shift beliefs and behaviors isJeff's core to helping our clients.
According to Muredda, the integration of capabilities under the marketing umbrella is "purposeful" and allows for us to tap into data and deep customer insights to develop highly relevant, content-rich experiences.
