Rob Keen named Senior Vice President of Sales, Marketing and CCD for SiriusXM Canada

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by Samuel Pordengerg Jun 5, 2023 News
Rob Keen named Senior Vice President of Sales, Marketing and CCD for SiriusXM Canada

CNW GroupCNW Group

Paul Cunningham will retire after 17 years.

Rob has been promoted to Senior Vice President, Sales, Marketing and Canadian Content Development, reporting to Mark Redmond, the CEO of the company.

Rob Keen (CNW Group/Sirius XM Canada Inc.)

Rob has over 20 years of experience and 17 years of progressive leadership roles at SiriusXM. He has a wealth of sales, product, partnership, industry and business experience. He has joined the senior leadership team to help grow and evolve our automotive, digital, brand, and marketing divisions.

Rob was the leader of the rapid growth of satellite radio throughout retailers and partners in Canada. His responsibilities expanded to include Direct to Consumer sales, Special Markets, Music for Business, Aviation and Marine, and the launch and growth of SiriusXM subscriptions.

At the time, he held the position of Vice President of OEM Partnerships, Connected Services and Aftermarket, where he oversaw the launch of major product initiatives, including the most advanced in-car experience to hit the road in Canada.

Prior to joining SiriusXM, Keen held several senior sales and marketing positions within Bell Canada, where he played a significant role in the early launch and growth of the company's satellite television business. Along with streamlining product portfolios and business practices, he championed efforts in defining, developing and delivering on the marketing strategies to simplify consumer offerings.

"I am thrilled with the opportunity to take on this expanded role, and to lead Sales, Marketing and CCD at the satellite radio company," he said. With a deep understanding of the automotive industry and a passion for building strong partnerships, I look forward to continuing to contribute to the growth of the SiriusXM Canada brand.

In his new role, he will ensure that the Canadian Content Development initiatives continue to support and elevate Canadian artists through the significant annual contributions of the industry.

Paul Cunningham made the decision to retire after 18 years with SiriusXM Canada. Mark Redmond said that Paul has been instrumental in helping shape SiriusXM Canada into the company it is today. He will always be remembered for his leadership, integrity, and strategic insights. We wish him well in his retirement.

About the radio station in Canada.

The country's leading audio entertainment company is called SIRIUSXM Canada Inc. Ad-free music, premier sports talk and live events, comedy, news, and exclusive talk and entertainment can be found on the satellite radio service. In cars from every major car company, as well as on phones and connected devices, you can listen to SiriusXM. Visit siriusxm.ca to learn more.

On social media, join SiriusXM Canada at Facebook.com/siriusxmcanada, onTwitter.com/siriusxmcanada, onInstagram.com/siriusxmcanada, and onYouTube.com/siriusxmcanada

You can find SiriusXM radios and accessories online or in stores. Ad-free music is provided to a variety of businesses. Automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance, and turn-by-turn navigation are just a few of the services provided by SiriusXM.

The company has been a Platinum Club Member for 14 years in a row and has been designated as one of Canada's best managed companies.

SiriusXM Logo (CNW Group/Sirius XM Canada Inc.)
SiriusXM Logo (CNW Group/Sirius XM Canada Inc.)

There is a company named Sirius XM Canada Inc..

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