Building your physician private practice brand starts with research

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by Jacob Solomon Jun 5, 2023 News
Building your physician private practice brand starts with research

You should get to know your patients and community. Help them understand you.

It takes more than buying advertising space in a local publication to build a brand for your doctor's private practice. The marketing and branding experts at Springboard Brand and Creative Strategy believe in research.

The two brand experts from Springboard gave their insights into the innovation academy

According to Rob Rosenberg, Springboard's president and brand director, most brands have a distinct advantage.

Those differences help form a unique story that practices can use to differentiate themselves and communicate their competitive value.

Identifying your strengths and distinctive attributes is one way to differentiate your private practice. Conduct a review of your market.

He suggested that you put together this basic information and use it to create a unique and relevant story.

Donna Arbogast suggested that practice managers work with their teams to identify certain aspects of the practice that differentiate it from others. Do you want to give your patients a service or specialization?

What makes you different? Arbogast spoke. You are a better choice than your competitors.

She explained that to understand that, you need to understand your patients and community needs, as well as build a profile of your patients. Do the population of your community need any special services? Do you want to reach any special patients?

It takes astute clinical judgement as well as a commitment to collaboration and solving challenging problems to succeed in independent settings that are often fluid and the American Medical Association offers the resources and support physicians need to start and sustain success in private practice.

Market research can help you better understand your patients and their needs. He wanted to know if he was aligned with his patients' needs.

New insights can be gleaned from patient experience surveys. Physician private practices should use surveys to keep track of their patients' progress.

They said that using public and community relations can help build a platform of outreach.

Physician private practices should use a simple website to begin their digital and social strategies.

Digital strategies are becoming a must have for all organizations. He said that a website is the go-to for your patients, those in your community, referrals and other important audiences.

A website that can host a wide range of information is a must for most digital strategies.

Staff photos and biographies, as well as descriptions of services, can be found on the website. The creation of a social media presence for physician private practices is something that should be considered.

Rosenberg said that the social media posts should align with the unique story you have developed.

Do you want to go to the next level? The next Simple Solutions session from the American Medical Association is scheduled for August 22.

Find out more about the Private Practice Physicians Section of the American Medical Association.

  1. Look at what makes your practice special
  2. Know your market and patients