The growth agenda for the companies and individuals in the months and years to come was the main focus of the event.
The 3rd edition of the India International Brand Summit was held at ITC Maurya in New Delhi and brought together industry stalwarts and advertising professionals to discuss themes to address the current market realities.
Major advertising agencies such as Magnon Group, eg+ Worldwide, and TBWAIndia were involved in the event. The growth agenda for the companies and individuals in the months and years to come was the main focus of the event.
The objective of the summit is to adapt marketing narratives to shifting dynamics and capture fleeting consumer attention. The panel featured a number of distinguished speakers, including Praveen Rao (Director - Marketing, SAP), Tathagat Jena (Marketing Head - India Region, HMD global, The Home of Nokia phones), andRahul Dutta (Country Head - Microsoft Surface).
The second panel focused on the topic of "building B2C brands for a global audience: localisation for a hyper connected world" with renowned panelists including Saikat Sinha and Lloyd Mathias.
There was a final discussion about the integration challenge for the contemporary marketer. The speakers on the panel were Ranjeev Vij, Jonathan Leck, and Archana Aggarwal.
Marketers and advertisers are in a constant state of change. No matter how quickly we adapt, the market always has more to offer. The founder and CEO of Magnon Group said that they instantly recognized the significance of being a part of the event.
The event was organized by talentrack The event was supported by a number of organizations. Over 350 people actively participated in the summit and it was a lively environment.