Stagwell's (STGW) Instrument Launches Content Innovation and Experience Innovation Service Offerings Blending Emerging Technology, Creative, and Brand Consultancy Capabilities

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by Samuel Pordengerg Jun 5, 2023 News
Stagwell

PR NewswirePR Newswire

The most innovative company will partner with clients on emerging tech.

Stagwell's launched two new core service offerings: content innovation and experience innovation. The units will work with existing and prospective clients to unleash innovation at scale across partners' content, digital experiences, and technology infrastructure

Mike Creighton, Executive Director, Experience Innovation and Paul Welch, Executive Director, Content.

The new disciplines combine full-funnel brand marketing strategy with cutting edge technology.

In order to help its partners avoid riding hype cycles on emerging technology and effectively experiment with trends like artificial intelligence, web3 and gaming, Experience Innovation works to weave emerging technologies through all of Instruments offerings. The experience innovation disciplines are helping clients integrate generative artificial intelligence.

Emerging technology reveals new opportunities for brands to engage with consumers by creating new experiences on nascent channels, media, and capabilities. Potential opportunities include artificial intelligence, web3 and gaming. We don't ride hype cycles to find what is right for our clients. We make sure that "yes" is the answer to the three questions. Is it worth something to the consumer? Is it a chance for the company to grow? It's about thinking about what's coming next and going beyond what's working now.

New methods and tactics to produce authentic stories across all platforms are developed by Content Innovation. That involves making content that sometimes looks different than a traditional production or maximizing every shoot to capture content at that can be used across multiple brand touchpoints. Here, you can view that work.

"At Instrument, we always try to be one step ahead, and what we're launching now is something we've prototyped and tested for a long time: a content production agency that's born out of digital behaviors," said Paul. The teams and budgets of brands are often still operating in a traditional commercial model even though they have a massive ecosystems to fill at a fast pace. We are able to solve this.

The four award winning centers of excellence are Creative, Production, Technology and Strategy. Fast Company named the agency one of the world's Most Innovative Companies in The World for its work on behalf of the Eames Institute and BankBlackUSA, and it was also honored in three different categories. You can learn more about instrument's capabilities by visiting the website.

Instruments has offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. A group of technologists and storytellers use the power of design and technology to create work for their clients. We help organizations rethink the most valuable pieces of their digitalecosystem by connecting brands. We build modern experiences for ambitious brands with deep talent in the areas of strategy, design, development and content creation.

Stagwell has something to say about it.

The network is called Stagwell. We connect culture- moving creativity with leading-edge technology to harmonize the art and science of marketing. Our specialists in 34 countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. We are at www.stagwellglobal.com

Sarah Arvizo is the press contact.

The person is pr@stagwellglobal.

Stagwell is the challenger network built to transform marketing. (PRNewsfoto/Stagwell Inc.)
Stagwell is the challenger network built to transform marketing. (PRNewsfoto/Stagwell Inc.)
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