Top NBCUniversal Exec Joins Twitter

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by Anna Munhin Jun 5, 2023 News
Top NBCUniversal Exec Joins Twitter

He said that Joe Benarroch would join the company on Monday in a role focused on business operations.

Linda Yaccarino left her job as advertising chief at NBCUniversal to become the new chief executive of the micro-blogging site.

Benarroch was the executive vice president for communications, advertising and partnerships at the time.

At the time of Yaccarino's appointment, Musk stated that she would start at the social media platform in six weeks.

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‘Twitter 2.0’

Benarroch_joe, welcome to the flock. From one bird to another.

The company's New York office will be where Benarroch will be based.

He said in an onilne message that he was looking forward to working with the entire team to build a new version of the service.

Since buying the company last October Musk has been under pressure to appoint someone else to handle day to day operations, allowing him to shift more of his attention to his other businesses.

Executive reshuffle

It was revealed last week that the second head of trust and safety had resigned.

The post was vacant after the resignation of YoelRoth.

The reason for her resignation was not clear, but it was related to Musk's criticism of the moderation of content on the micro-blogging site.

Read also : Twitter Loses Second Head Of Trust And Safety