They shouldn't hide and they can't. Without paying for clicks, the more influence you have with your personal brand. The more you grow your business, the better. The prevalence and personability of its founder or CEO is one of the most powerful marketing strategies you can use. Don't buy another ad if you want organic reach. Many people are still paying per click despite the fact that this is true.
In less than a year, she grew her profile from zero to over fifty thousand followers by studying and sharing what she learns. She believes you don't need to be an expert to be an enthusiast. Entrepreneurs and business leaders are helped by her agency, LA Digital, to find their voice, hone their message, and build a community of fans. She helps business owners break out of their outdated marketing ways by using innovative marketing, sales and copywriting techniques.
Anyone can follow her tried-and-tested strategies on the professional networking site.
When she realized she had to relearn what she was taught about writing at school she was surprised. In my masters degree, I am taught to use complex words and write in long form. Social media marketing needs to be different.
Acosta said that keeping your words simple makes your content more accessible. Simple hooks that make people want to read more are what you should come up with after that. 3 seconds is all it takes to grab a reader. The goal of every update is to solve a problem for my ideal audience, deliver on the hooks, and be clear and concise. Don't publish until they check all the boxes on the checklist.
2. Show up every single day
She believes her story isn't special or unique and that consistency and obsession beat talent every single time. She committed her time to the professional networking site. As a result of this consistency across the board, she woke up feeling inspired, "networked, learned, wrote."
Follow the same pattern when turning your followers into a community. It is recommended that you post at the same time each time, schedule time in your calendar to engage with your network, and never skip a day. Not skipping a day is important for the growth of her platform. It is a main attributor to my recognition as a creator. People expect me to drop some value on a daily basis.
3. Define your content pillars
Building a successful personal brand isn't about sharing. You don't have to tell them anything you don't want them to know. This isn't a reality show. Acosta writes posts based on her content pillars every day, no deviations, and very clear boundaries.
The main components of content marketing are inspire, entertain, educate, promote, empower and validation. Think about the topics you know about, then match them up to three of the six content marketing themes that can make your audience feel good. The pillars have been selected by Acosta. She talks about personal branding and marketing. She talks about entrepreneurship and looks to inspire by sharing her own experiences.
4. Study creators with large audiences
The people ahead of you already did the work figuring out what works and what doesn't. She studies big creators on all platforms to find out which hooks are working, what style of writing is working, what topics are generating hype, and so on. I apply my learnings into my writing and work for my clients and reap the benefits.
There is a way to store posts you like. She said it could be on Notion or in a word document. An album in your photos app is also possible. The goal is for you to be able to draw inspiration from your own work. Don't be intimidated by the blank page. Don't follow those steps a few steps behind.
5. Interact and network with other creators
Winning social media involves community. It's not always about the bottom of the funnel. The audience has to be nurtured. To have a personal brand is about having a community of fans and people alike, and to do that you need to be seen and known. In the right circles, you have to be familiar. Through association, you are discovered.
Comment daily on other people's posts. Don't forget to call people in your network. Support other people in your own content. If you keep doing this, the metrics will go up. Twelve months ago, I didn't have a single follower or writing skill. I committed to a writing habit and an hour a day of networking on the professional networking site.
You can go networking in your pyjamas, instead of leaving your house. The chance for new people to discover your work can be brought about by the fact that every conversation you have can be eavesdropped. The way to make results happen is by mastering the art of writing, defining your content pillars, studying big accounts, and finding other creators within whom to share the journey.