The Weber Shandwick Collective is committed to shaping healthier futures for all women in Asia Pacific. The offer is underpinned by unparalleled data intelligence and works closely with a group of in-culture advisers and external consultants.
The offer will be led by Rachael Pay, managing director, health, Weber Shandwick, and senior health sponsor for the APAC region, and is designed to drive a change in the definition of women's health. Evidence shows that women in Asia are more likely to suffer from a variety of diseases and have poorer outcomes than men.
The Women's Health offer includes a suite of products and services as well as the agency's latest proprietary insights product, The Women's Health Indicator. By analyzing and assessing data points across society, media and policy, it informs and identifies gaps in women's health.
Liz Clark Martinez, Vice President, Health Strategy, Weber Shandwick Hong Kong and Singapore said that research shows that women are more prone to experiencing health inequalities brought on by sociocultural influences and conditions. To foster change in the field of women's health, we need to gain a deep understanding of women and the intersection of culture and modern medicine and develop communications programs that truly resonate and drive action.
According to research conducted by The Weber Shandwick Collective, multi-stakeholder education and awareness campaigns are needed to reach women and drive change.
Women in India often say "Take it in your stride" when speaking about health issues. healthcare needs to be gender specific Every woman should have access to information tailored to her concerns without being stigmatized.
There is a lack of information specific to women about Alzheimer's disease, diabetes, and Rheumatoid arthritis, despite the increased risks for women, according to findings from media coverage and social media data.
- Despite evidence that women in Asia with type 2 diabetes are almost twice as likely to die from coronary heart diseaseas men with diabetes, 2 only 4% of total diabetes coverage in the region mentions women explicitly.
- Despite data in Japan showing almost twice as many new cases of Alzheimer’s disease in women than in men,5 less than 1% of Alzheimer’s disease conversation in the region is female-focused.
- Despite evidence that there are at least three times as many women with RA than men with RA in South Korea6, only 3.5% of online content in the region is specific to women.
One of the critical areas of inequity in our region is women's health. Our offer is driven by a force of passionate health experts and specialists from every office across our business, who are catalysing change in fair treatment, care and access. Through creativity, action, and measurable impact, we will bridge knowledge gaps and help companies and brands sit at the heart of women's health.
Weber Shandwick launched the Women's Health offer in the Asia Pacific region and is proud to be an industry leader in supporting women's health and well-being.
Susie Bates, Chief People Officer, Weber Shandwick, Asia Pacific, said, "We are proud to be leading in the development of best-in-class programs focused on our employees who are women, who make up over 70% of our current workforce." Our markets are committed to the ongoing development of programmes, including country-relevant menstrual and psychological support to employees, as well as flexible working policies at all levels. We are committed to driving programmes in this space, while still being aware of our culturally nuanced markets and sensitivities.
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