Diablo 4 Went the Opposite Route as Zelda: Tears of the Kingdom, and It's Paying Off

by Anna Munhin Jun 4, 2023 News
Diablo 4 Went the Opposite Route as Zelda: Tears of the Kingdom, and It

Fans are eagerly waiting for the release date of June 6 because the pre-releasebeta periods for the game have ended. The excitement surrounding the upcoming ARPG makes sense since there are rumors that the game has been in development for several years. The fast-paced, combative, and cold world of Sanctuary has always been an attractive feature for its player base, but it has become even more attractive thanks to the stellar marketing campaign of the game.

The expectations for the hack-'n-slash looter are not low, as the latest addition to a 26 year old franchise will be called. One of the most anticipated games of the year is Diablo 4, taking its place alongside games like Final Fantasy 16, and The Legend of Zelda: tears of the Kingdom. There are a lot of collaborations and a live-action launch trailer to keep the community excited about the new game.

Diablo 4's Marketing Campaign is Raising the Bar

Diablo 4 Vegan Demon Meat Shake

The reception to the unique advertising for the game has been mostly positive, but it has also led to comparisons to the recently released game. While Nintendo's action-adventure has seen overwhelming success in the past few weeks, some fans were quick to point out The Legend of Zelda: Tears of the Kingdom's lack of marketing in the days leading up to its release. This isn't to say that Nintendo didn't advertise the game, but it can't be ignored that players only learned the name of the game in the second half of 2022.

Nintendo's The Legend of Zelda: Tears of the Kingdom-themed OLED console was one of the biggest advertising pieces it had, but other than that, it's likely the game would market itself. The developers wanted to avoid revealing too much information and giving away too many secrets. The Diablo 4 team seems to have gone in the opposite direction with its promotional tactics and is expecting a huge launch day because of it.

It was an excellent way to give early access to the public with the purchase of a sandwich. Blizzard surprised people again by teaming up with ThumbTack to offer fans an excuse to enjoy an undisturbed session of the open alpha weekend in the game. The campaign didn't need to promote the game itself.

Demon Meat Shakes are being delivered to players, exclusive Diablo 4 versions of the Titan Evo gaming chairs are available from Secretlab, and there is a themed event with the game. It was thought that a new collaboration with Kentucky Fried Chicken would include poultry-themed weapons for participants, which has since been confirmed.

The Legend of Zelda: Tears of the Kingdom was shrouded in mystery until its pre-launch trailer was released, but the latest campaign allowed players to immerse themselves in the build up to the game. It's fair to say that the marketing strategies of the two games couldn't have been better. The expectations it has set for itself is not certain.

On June 6th, there will be PC, PS4, PS5 and XBOX One versions of the game.

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