Movie making has become more than just a story and a script. Marketing, hero's looks, and other external factors are all playing a part in a movie's box office performance. While maintaining a correct balance between the actual movie and external factors is important, some directors are ignoring the content of the film.
Most directors don't torture heroes on shoots in the name of physical transformation. The audience is getting tortured in theaters after the release. This whole process is hard for producers and they have to wait for a long time for the movie to finish.
The directors are forcing heroes to do intense workouts in the name of physical transformation for a few scenes which don't have a positive impact on the movie's story. The story and presentation of the movie are more important than the hero's body.See also Actress Ileana D’Cruz showed her baby bump for the first time