Marketing Automation Software Market 2023-2027; Segmentation by Application, Type and Geography; CAGR accelerating at 11.98% by 2027- Technavio

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by Anna Munhin Jun 3, 2023 News
Marketing Automation Software Market 2023-2027; Segmentation by Application, Type and Geography; CAGR accelerating at 11.98% by 2027- Technavio
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There is a new date in the month of June.

The marketing automation software market is categorized by type, geography, and end-user.

Technavio has announced its latest market research report titled Global Marketing Automation Software Market 2023-2027

Technavio reports highlight qualitative and quantitative evidence that can be used to make informed business decisions.

There is a regional market outlook.

The market for marketing automation software in North America is growing due to increased internet usage. The US, Mexico, and Canada are the three major industrialized nations.

Multinational vendors and clients for marketing automation software are driving the market in the US Integrated solutions that effectively manage an organization's marketing operations are offered by the marketing automation software.

The regional market share of most of the above- mentioned countries is highlighted in the sample report.

There is an outlook for the global market.

The cloud-based market segment contributed the most with a market share of over 2 billion dollars. The benefits of cloud-based marketing automation solutions include centralized management of brand assets and improved efficiency.

There are a number of factors that will drive growth in the application software market.

  • Increasing adoption of analytics in enterprises
  • Increasing software investments by SMEs
  • Growing adoption of cloud- and subscription-based software

The size of the global IT software market is determined by the combined revenue produced by businesses involved in the provision of all types of IT software. Software licenses and subscription revenues are included.

Latest Drivers and Challenges Impacting the Marketing Automation Software market

The marketing automation software market is growing.

  • Growing need for lead nurturing: Businesses that concentrate on lead nurturing typically produce more sales at a lower cost-to-sales ratio. The departments of marketing and sales must work together on a number of fronts to ensure effective lead nurturing. To determine a customer's position within the brand buying model, organizations should develop lead-scoring strategies. Businesses can automate many of the nurturing strategies they use to grow their business with the help of the right CRM software. Email marketing, content marketing, social media marketing, and surveying are a few methods for nurturing leads.
  • Increased need for improved customer digital experience
  • Rising adoption of social, mobile, analytical, and cloud (SMAC) technologies

There are challenges in the marketing automation software market.

  • Interoperability issues and lack of comprehensive integration strategy: Companies frequently lack a thorough integration strategy to optimize business operations and develop unique solutions for every business problem. This results in a heterogeneous enterprise environment that is difficult to manage and expensive to maintain. Compatibility and interoperability problems have also increased as a result of the presence of numerous vendors. Due to the high likelihood of incompatibility between software from various vendors and those with various features, marketing automation software is not widely used by end users. The end users are worried about the outdated compatibility and lack of integration between the old and new systems.
  • Increased risk related to data security and privacy
  • High cost of marketing automation software

The vendor landscape is changing.

Vendors in the home insurance market.

  • Acoustic LP - The company offers marketing automation software such as delivering personalized campaigns across digital channels with AI powered marketing automation and visualizing and analyzing web and mobile interactions.
  • Act On Software Inc. - The company offers marketing automation software such as lead automation and lifecycle marketing automation tools.
  • ActiveCampaign LLC - The company offers marketing automation software such as email automation which tracks contact engagement with tags, custom fields, analytics and performance reporting.
  • Adobe Inc. - Through this segment, the company offers a comprehensive and integrated platform and set of applications and services through Adobe Experience Cloud that enables businesses and brands to create, manage, and optimize customer experiences that span from advertising to commerce.

You can get a sample report in minutes.

The report has a number of advantages.

  • This study presents the analytical depiction of the Marketing Automation Software market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the Marketing Automation Software market share.
  • The current market is quantitatively analyzed to highlight the Marketing Automation Software market growth scenario.
  • The report provides a detailed Marketing Automation Software market analysis depending on competitive intensity and how the competition will take shape in coming years.

You can get instant access to 17,000 market research reports with a free trial.

There are related reports.

  • Digital Marketing Software (DMS) Market  - The digital marketing software (DMS) market is estimated to grow at a CAGR of 15.76% between 2022 and 2027. The size of the market is forecasted to increase by USD 82.56 billion.
  • Software Testing Services Market  - The software testing market size is estimated to grow at a CAGR of 9.22% between 2022 and 2027. The software testing market size is forecast to increase by USD 15.94 billion

There is a marketing automation software market.

There was report coverage.

There are details.

Number of pages.

169

The base year is.

There will be a new year in 2022.

The period was historic.

The year 2021.

The forecast period will end.

The year 2027).

The growth momentum and the CAGR are significant.

At a rate of 11.98.

The market is expected to grow over the next 20 years.

There was a sum of 2,707.36 million dollars.

There's a structure to the market.

It was fragmented.

The growth rate over the next 20 years is 2%.

11.20

Analysis of the region.

The Americas, Europe, Asia, and the Middle East and Africa.

Market contribution is performing well.

North America's percentage is 39%.

The key countries are listed.

The United States, China, Japan, Germany, and the United Kingdom.

The landscape is competitive.

Competitive Strategies and Industry Risks are some of the characteristics of the leading vendors.

Companies were profiled.

Act On Software Inc., ActiveCampaign, Adobe Inc., ClickDimensions, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Lead Liaison, MarketXpander Services, and others are listed.

The market dynamics are changing.

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, and Market condition analysis for the forecast period.

There's a purview for customization.

You can reach out to our analysts if you don't get the data you're looking for.

There's a purview for customization.

You can reach out to our analysts if you don't get the data you're looking for.

Purchase our report now and you'll get critical insights.

The table contains the contents.

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary " Chart on Market Overview
    • Exhibit 02: Executive Summary " Data Table on Market Overview
    • Exhibit 03: Executive Summary " Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary " Chart on Market by Geography
    • Exhibit 05: Executive Summary " Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary " Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary " Chart on Incremental Growth
    • Exhibit 08: Executive Summary " Data Table on Incremental Growth
    • Exhibit 09: Executive Summary " Chart on Vendor Market Positioning

There is a market landscape.

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

There are three market sizes.

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.4 Market outlook: Forecast for 2022-2027
    • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

The market size was historic.

  • 4.1 Global marketing automation software market 2017 - 2021 
    • Exhibit 18: Historic Market Size " Data Table on Global marketing automation software market 2017 - 2021 ($ million)
  • 4.2 Deployment Segment Analysis 2017 - 2021
    • Exhibit 19: Historic Market Size " Deployment Segment 2017 - 2021 ($ million)
  • 4.3 End-user Segment Analysis 2017 - 2021
    • Exhibit 20: Historic Market Size " End-user Segment 2017 - 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 - 2021
    • Exhibit 21: Historic Market Size " Geography Segment 2017 - 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 - 2021
    • Exhibit 22: Historic Market Size " Country Segment 2017 - 2021 ($ million)

There are five forces analysis.

  • 5.1 Five forces summary 
    • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers " Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers " Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants " Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes " Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 28: Threat of rivalry " Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

There are six market segments by deployment.

  • 6.1 Market segments 
    • Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
  • 6.2 Comparison by Deployment 
    • Exhibit 32: Chart on Comparison by Deployment
    • Exhibit 33: Data Table on Comparison by Deployment
  • 6.3 Cloud-based - Market size and forecast 2022-2027
    • Exhibit 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
    • Exhibit 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
  • 6.4 On-premises - Market size and forecast 2022-2027
    • Exhibit 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
    • Exhibit 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Deployment 
    • Exhibit 42: Market opportunity by Deployment ($ million)

The market is broken down by end- user.

  • 7.1 Market segments 
    • Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
    • Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
  • 7.2 Comparison by End-user 
    • Exhibit 45: Chart on Comparison by End-user
    • Exhibit 46: Data Table on Comparison by End-user
  • 7.3 Small and medium enterprises - Market size and forecast 2022-2027 
    • Exhibit 47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
    • Exhibit 48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
    • Exhibit 49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
    • Exhibit 50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
  • 7.4 Large enterprises - Market size and forecast 2022-2027 
    • Exhibit 51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
    • Exhibit 52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
    • Exhibit 53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by End-user 
    • Exhibit 55: Market opportunity by End-user ($ million)

There is a customer landscape.

  • 8.1 Customer landscape overview 
    • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

The landscape is Geographic.

  • 9.1 Geographic segmentation 
    • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 59: Chart on Geographic comparison
    • Exhibit 60: Data Table on Geographic comparison
  • 9.3 North America - Market size and forecast 2022-2027
    • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
    • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.4 Europe - Market size and forecast 2022-2027
    • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
    • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.5 APAC - Market size and forecast 2022-2027
    • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
    • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
    • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
    • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.6 South America - Market size and forecast 2022-2027
    • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
    • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2022-2027 
    • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
    • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
    • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.8 US - Market size and forecast 2022-2027
    • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.9 China - Market size and forecast 2022-2027
    • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.10 Germany - Market size and forecast 2022-2027
    • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.11 UK - Market size and forecast 2022-2027
    • Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
    • Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
    • Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
  • 9.12 Japan - Market size and forecast 2022-2027
    • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
    • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
    • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 101: Market opportunity by geography ($ million)

There are drivers, challenges, and trends.

  • 10.3 Impact of drivers and challenges 
    • Exhibit 102: Impact of drivers and challenges in 2022 and 2027

A vendor landscape.

  • 11.2 Vendor landscape 
    • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 104: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 105: Impact of key risks on business

A vendor analysis.

  • 12.1 Vendors covered 
    • Exhibit 106: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 107: Matrix on vendor position and classification
  • 12.3 Acoustic LP 
    • Exhibit 108: Acoustic LP - Overview
    • Exhibit 109: Acoustic LP - Product / Service
    • Exhibit 110: Acoustic LP - Key offerings
  • 12.4 Act On Software Inc. 
    • Exhibit 111: Act On Software Inc. - Overview
    • Exhibit 112: Act On Software Inc. - Product / Service
    • Exhibit 113: Act On Software Inc. - Key news
    • Exhibit 114: Act On Software Inc. - Key offerings
  • 12.5 ActiveCampaign LLC 
    • Exhibit 115: ActiveCampaign LLC - Overview
    • Exhibit 116: ActiveCampaign LLC - Product / Service
    • Exhibit 117: ActiveCampaign LLC - Key news
    • Exhibit 118: ActiveCampaign LLC - Key offerings
  • 12.6 Adobe Inc. 
    • Exhibit 119: Adobe Inc. - Overview
    • Exhibit 120: Adobe Inc. - Business segments
    • Exhibit 121: Adobe Inc. - Key news
    • Exhibit 122: Adobe Inc. - Key offerings
    • Exhibit 123: Adobe Inc. - Segment focus
  • 12.7 ClickDimensions LLC 
    • Exhibit 124: ClickDimensions LLC - Overview
    • Exhibit 125: ClickDimensions LLC - Product / Service
    • Exhibit 126: ClickDimensions LLC - Key offerings
  • 12.8 EngageBay Inc. 
    • Exhibit 127: EngageBay Inc. - Overview
    • Exhibit 128: EngageBay Inc. - Product / Service
    • Exhibit 129: EngageBay Inc. - Key offerings
  • 12.9 GetResponse Sp zoo 
    • Exhibit 130: GetResponse Sp zoo - Overview
    • Exhibit 131: GetResponse Sp zoo - Product / Service
    • Exhibit 132: GetResponse Sp zoo - Key offerings
  • 12.10 HubSpot Inc. 
    • Exhibit 133: HubSpot Inc. - Overview
    • Exhibit 134: HubSpot Inc. - Product / Service
    • Exhibit 135: HubSpot Inc. - Key offerings
  • 12.11 International Business Machines Corp.
    • Exhibit 136: International Business Machines Corp. - Overview
    • Exhibit 137: International Business Machines Corp. - Business segments
    • Exhibit 138: International Business Machines Corp. - Key news
    • Exhibit 139: International Business Machines Corp. - Key offerings
    • Exhibit 140: International Business Machines Corp. - Segment focus
  • 12.12 Lead Liaison LLC 
    • Exhibit 141: Lead Liaison LLC - Overview
    • Exhibit 142: Lead Liaison LLC - Product / Service
    • Exhibit 143: Lead Liaison LLC - Key offerings
  • 12.13 MarketXpander Services Pvt. Ltd. 
    • Exhibit 144: MarketXpander Services Pvt. Ltd. - Overview
    • Exhibit 145: MarketXpander Services Pvt. Ltd. - Key offerings
  • 12.14 Net results 
    • Exhibit 146: Net results - Overview
    • Exhibit 147: Net results - Key offerings
  • 12.15 Ontraport 
    • Exhibit 148: Ontraport - Overview
    • Exhibit 149: Ontraport - Key offerings
  • 12.16 Oracle Corp. 
    • Exhibit 150: Oracle Corp. - Overview
    • Exhibit 151: Oracle Corp. - Business segments
    • Exhibit 152: Oracle Corp. - Key news
    • Exhibit 153: Oracle Corp. - Key offerings
    • Exhibit 154: Oracle Corp. - Segment focus
  • 12.17 Salesforce.com Inc. 
    • Exhibit 155: Salesforce.com Inc. - Overview
    • Exhibit 156: Salesforce.com Inc. - Product / Service
    • Exhibit 157: Salesforce.com Inc. - Key news
    • Exhibit 158: Salesforce.com Inc. - Key offerings

There is an appendix.

  • 13.2 Inclusions and exclusions checklist
    • Exhibit 159: Inclusions checklist
    • Exhibit 160: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 161: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 162: Research methodology
    • Exhibit 163: Validation techniques employed for market sizing
    • Exhibit 164: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 165: List of abbreviations

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