As brand influencer, It's crucial to stay true to yourself – Berbiedoll – The Sun Nigeria

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by Samuel Pordengerg Jun 3, 2023 News
As brand influencer, It

Christiana Kayode, professionally known as Berbiedoll has left her imprints on the landscape of brand/style influencing, So, when she speaks about branding, many people would have their ears well pricked to listen.

She is a brand influencer that knows her onions, having represented many fashion brands, beauty brands, hair brands. Makeup brands and more.

In a recent chat with our reporter, the Nigerian model, style and brand influencer and entrepreneur shares a bit of her life as a brand influencer, drawing a link between personal brand and corporate brand.

Life can be seen through the lens of branding. Individuals can cultivate their brands just like brands do. Developing a unique persona, showcasing expertise, and creating an online presence that meshes with your goals and values are all part of this.

Consistency is required in building an authentic and recognizable brand. Content creation, partnership, building trust and credibility, purpose and value, influence and impact are some of the ways in which branding is done. She says it's important to stay true to yourself and maintain an authentic voice as a brandinfluencer.

Berdiedoll, who is from Ondo State, Nigeria also reveals how she stays ahead of competition, to maintain her enviable position in the rapidly evolving industry.

“First, I know my strengths, my fan base, I have a lot of loyal fans , and a lot of people that look up to me and admire me. So, they always tend to patronize anything I produce. I know my customers and always look after them. Second, I’m very innovative, so this helps me ahead of my competitors, and also I’m very flexible and ready for change. Furthermore, I use marketing to create awareness by paying other brand influencers to promote the brand too.

The CEO of Berbie Beauty Line is Berbiedoll. The company was founded in April of last year. She was born in Lagos. She is a native of Ondo state.

She is also a graduate of Houdegbe North America University, Benin Republic with a Bachelor’s degree in mass communications. She’s the only daughter from a family of seven. She has four brothers with her mum and dad.

Her main job is to influence other people's brands, including hair brands, clothing brands, shoe brands and many more.