How digital marketing & shelf management can drive sales

by Lindsey Francy Jun 3, 2023 News
How digital marketing & shelf management can drive sales

Digital marketing and shelf management are ways to increase sales.

Shelf management was important for brick-and-mortar stores. Nowadays businesses need a combination of both shelf management and digital marketing to maximize sales.

Companies are missing out on revenue opportunities and leaving gaps in their market share if they don't use either of these strategies. Customers can't find, learn about, and buy products without an effective digital presence. Customers can't identify the right product when walking into a store without proper shelf management.

The best way to maximize sales is to combine the two strategies. You will need to use digital strategies and shelf management in tandem to ensure success.

Businesses can increase their reach, drive conversions, and generate more revenue with this combo.

Customers used to go to the store shelves to look for products they wanted to purchase. The overall look of your store was clean and inviting, and the method was all about appealing visuals, product placement, and orderliness.

Retail shelf management is important. In supermarkets, convenience stores, liquor stores, bookstores, this has been proven many times. Increasing visibility, prompting purchases, and improving the overall customer experience are some of the things shelf management can do.

Picture how convenience stores use this technique to their advantage. Candy bars, chips, and other snacks are often placed near the cash register. It encourages impulse buying, which accounts for nearly half of all convenience store sales.

The shelf glides for beverages, dividers for baked goods, and other techniques help to make products more accessible while creating a neat and organized shopping experience.

A digital presence is a must for any business that wants to increase revenue. Online platforms can be used to reach customers not just in the local area, but across the globe.

Using online strategies can help your business drive conversions in ways that shelf management never could. You can launch campaigns across multiple channels to raise awareness about a product or sale, target specific customer segments with personalized messages, and track the performance of your initiatives

You will be able to reach an ever-growing customer base as you continue to hone and adjust your digital strategies.

Combining the power of shelf management with digital marketing can help you maximize sales.

supermarkets use it to drive impulse purchases, liquor stores use it to attract customers to specific products and offers, and e- commerce shops use it to boost visibility.

There are so many possibilities. The combination of shelf management and digital marketing can help your business reach new heights in customer engagement and sales.

This combo can be used to sky rocket your sales.

Consumers are bombarded with online ads and messages on a daily basis. Customers will not pick up your product if they have not heard of it before.

You can use your digital presence to back up your shelf management efforts by posting updates about promotions, providing special offers exclusively online, and creating content that will help customers understand the products you're selling.

You are trying to sell a new product. If you want to promote the product on your website, you could use a video or post about its benefits. Customers will be more likely to buy it when they see it on the shelf.

Understanding how well your shelf management and digital marketing efforts are performing is dependent on the use of analytic tools. It is possible to identify which product placements make the most sense, what campaigns are popular with customers, and where you should focus your efforts.

Customer behavior can be tracked with the help of analytic tools. These insights can be used to understand how shoppers interact with your content. You can use this data to help you create displays that will evoke curiosity and drive more sales.

If a product is selling well on your website but not generating much interest in-store, you could adjust the placement of the item on the shelf.

When used together, shelf management and digital marketing have a lot to offer. With careful planning, attention to detail, and a commitment to data-driven decision-making, this combo can help you maximize sales. Today is the day to leverage the power of these two tactics together.

Get in touch with us if you need help with digital marketing. MintTwist is committed to helping brands realise their full potential by providing a digital marketing service that helps fulfill their objectives.