What drove Cincinnati's Advent Media Group's most profitable year yet

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by Anna Munhin Jun 3, 2023 News
What drove Cincinnati

A Cincinnati-based company just had their most profitable year.

Advent Media Group, a marketing firm specializing in magazine advertising, just celebrated its most profitable year to date.

The group has two main ways of doing business, placing print advertisements and boosting a client's presence on search engines.

National brands, advertisers and publishing companies are included in Advent's advertisements in the print edition. Many of their advertisements extend to national magazines, like Forbes, Fortune, Good Housekeeping, Architectural Digest and Elle Decor, and make use of the designated market areas.

It is possible for local businesses to place advertisements in national publications but only in the editions printed in their local market. Advent caters to over 100 different areas that clients can choose from.

Local companies can be profiled in a national magazine with the help of our service. They can be profiled just to the local subscribers where they do their business, instead of paying $140,000 to be in that magazine.

Despite the decline in the print industry, the innovative approach allows the firm to succeed.

Our ability to adapt and innovate is what makes us successful. We've strategically positioned ourselves to leverage the loyalty and readership of national magazines while also expanding into the digital realm. We need to find new ways to deliver our clients' stories effectively.

Advent Media Group has been able to adapt to the changing landscape of the print industry. The difference between timely print and monthly magazines is a key to the group's strategy as the latter is more likely to garner a loyal readership than printed breaking news.

National monthly magazines have maintained their subscriber base due to the appeal ofcurated content and the joy of reading a physical magazine, according to the man.

Magazines have been around for a long time and people have subscribed for years. He said they are loyal. People like to kick their feet up at their desk and read their favorite magazine.

The business was started by two men. As Advent looks ahead to its 20th anniversary, the group is on track to surpass the $5.2 million mark in 2023, which will be the fifth year in a row of growth.

The Advent Media Group is located in Cincinnati.