Nine South Carolina baseball players sign NIL deals with HeyDude through Park Avenue

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by Jacob Solomon Jun 3, 2023 News
Nine South Carolina baseball players sign NIL deals with HeyDude through Park Avenue

Park Avenue brought another notable NIL deal to the South Carolina market before the NCAA baseball tournament begins.

HeyDude shoes have a deal with nine Gamecock baseball players. South Carolina plays Central Connecticut on Friday in the regional. It is South Carolina's third home regional in the last seven tournaments, and its first top-16 seed in two years.

The slip-on loafer has been in use for a year now. The brand grew by 70% in the year after it was acquired by Crocs.

NIL deals have been signed by Michael Braswell and Dylan Brewer. The popular Gen Z brand has a partnership with Juice Wells.

Thousands of college athletes have been featured in a larger campaign by Postgame.

The lightweight shoes will be promoted on their social media channels. The group video will be posted on social media.

The director of Park Ave told On 3 that he knew who they needed. Baseball athletes spend a lot of time in cleats and on their feet so a shoe that is easy to slip on after a long day on the field couldn't be a better fit. It is possible to create great content and partnerships. The content that the Gamecock baseball players like is obvious. A large amount.

The state of South Carolina has a 39-19 record. Petry has been named SEC Freshman of the Week a number of times. He is batting.372 on the season and has 22 home runs to his name. The starting pitcher for Friday night's game is expected to be James HIcks.

Park Ave returns to South Carolina

The two-year partnership was announced in August. Park Avenue would be established to procure deals for Gamecock athletes. The firm was in-house and focused on South Carolina. GG Jackson is a basketball freshman and SAXX Underwear struck a six-figure contract with the football team.

The NCAA said it was impermissible for third-party entities to represent athletes. Park Avenue went dark for a while but now has a new infrastructure.

Park Ave brokered a deal for three athletes with a plant-based nutrition company. If donor dollars could be secured, the sports marketing firm could be duplicated.

Park Avenue still plans to work with South Carolina athletes even though it no longer works with them. The marketing firm said in the initial release that it would work with about 25 to 35 of South Carolina's high-profile athletes.

One of the top marketing agencies in the NIL space is E SM. Brock and the twins decided to forgo their last year of eligibility in order to be represented by the agency. The twins joined Betr in April.