People ask me how they can become better social media marketers.
It is not hard to do if you are committed and consistent.
It is possible for anyone to be successful on social media if they use their content more strategically.
It takes a lot of time to stay top of mind with clients, prospects and other key people to strengthen your brand and generate real business. This doesn't mean you need to post every day, but it doesn't mean you need to be consistent
It is possible to build a strong brand on social media platforms if you post frequently. You won't be spending a lot of time creating content once you've got the hang of it.
You will set up processes that will make you more efficient in your contact marketing efforts, such as creating a contact calendar.
It is easy to master the techniques if you are willing to do it. Let's start working!
Think of headshots, practice area images, previously published client alert, and other things. You can use every piece of content you have. It is possible to create a word cloud, use icons or big numbers to bring important points to life, or just tell the story in a different way. You and your team can use a shared editorial calendar.
The message should be adjusted for the medium. While you should leverage the social platforms most frequently used by your clients and prospects, don't post the same exact content and image to LinkedIn that you would post toTwitter or Facebook. If you don't demonstrate to your target audiences that you have mastery of the social media platforms you are utilizing, you won't be able to use social as an effective communication medium. It is great if your firm has a lot of followers on social media, but you also need to use the critical social networks of your lawyers to have maximum engagement and visibility. If your lawyers aren't properly trained on how to use LinkedIn to share and like content, you won't be able to reach them.
Don't forget to develop a visual content strategy. What's the reason? Content with images stands out more than other types of content. It's possible for anyone to use visuals in their social media strategy. You can use images that you already have. Ask your employees to take pictures at events. You can find some of my favorite photo tools here.
Content should be value-added, helpful and client-centered. Show your clients why you are the best lawyer. Write with this in mind, always. It's important to remember that most of your clients are not lawyers. Put your feet in theirs. The legalese should be thrown out of the way. People want to know who you are and how you can help them. If you want to show that you are a leader in your field, you have to demonstrate it. That is it. Please follow this advice when writing about your Chambers rankings.
Think holidays, timeless client alert, spotlights on case studies, practices and lawyers, professional development and careers programs, etc. I like to call it your "what you say when you have nothing to say" content strategy. Your lawyers will be happy if you have a strong media strategy. It's important for those who work at smaller firms that they have access to top-tier press. In order to promote Women's History Month, I created a campaign at one firm that highlighted the women at the firm and their background. A firm I worked for had a large group of veterans and saluted them with pictures of them in uniform. It is possible to do the same for any holiday, including Administrative Professionals Day. Don't get boring.
You can use free online tools. I often have to get creative when working at small and mid-sized firms. When it comes to graphic design, photo editing, and anything else related to graphic design, I use Canva the most. I use a lot of different tools to make my videos.
Social media can be used to maximize networking opportunities. If you want to differentiate yourself as a subject-matter expert, you should immerse yourself in the conference experience and use social media to amplify your message. You could also interview your favorite speakers and write an article using one of my favorite tools. Don't forget to keep in touch with those speakers and key attendees after you meet them onLinkedIn. Every professional activity can be used to build your personal brand.
You can link in on the professional networking site. Professional networking and business development can be accomplished through the use ofLinkedIn. It allows you to quickly build and grow relationships, build your brand and stay top of mind with your professional network. Don't use it lightly and use it frequently. In the last year, I have seen it lead to new business more often than I have in the past.
Marketing is the goal of firms and lawyers. Staying top of mind, providing helpful content and consistently adding value are some of the things you can do to get there.
You will be on the right track if you think of yourself and your lawyers as legal solution providers.
Copyright © 2023, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XIII, Number 154