Marketing Automation Software Market 2023-2027; Segmentation by Application, Type and Geography; CAGR accelerating at 11.98% by 2027- Technavio

by Jacob Solomon Jun 3, 2023 News
Marketing Automation Software Market 2023-2027; Segmentation by Application, Type and Geography; CAGR accelerating at 11.98% by 2027- Technavio

PR NewswirePR Newswire

The marketing automation software market is categorized by type, geography, and end-user.

Technavio has announced its latest market research report titled Global Marketing Automation Software Market 2023-2027

Technavio reports highlight qualitative and quantitative evidence that can be used to make informed business decisions.

There is a regional market outlook.

The market for marketing automation software in North America is growing due to increased internet usage. The US, Mexico, and Canada are the three major industrialized nations.

Multinational vendors and clients for marketing automation software are driving the market in the US Integrated solutions that effectively manage an organization's marketing operations are offered by the marketing automation software.

The regional market share of most of the above- mentioned countries is highlighted in the sample report.

There is an outlook for the global market.

The cloud-based market segment contributed the most with a market share of over 2 billion dollars. The benefits of cloud-based marketing automation solutions include centralized management of brand assets and improved efficiency.

There are a number of factors that will drive growth in the application software market.

  • Adoption of analytic tools in enterprises is increasing.

  • Software investments by small and medium enterprises.

  • Adoption of cloud and subscription based software is growing.

The size of the global IT software market is determined by the combined revenue produced by businesses involved in the provision of all types of IT software. Software licenses and subscription revenues are included.

There are latest drivers and challenges impacting the marketing automation software market.

The marketing automation software market is growing.

  • Businesses that concentrate on lead nurturing tend to produce more sales at a lower cost to sales ratio. The departments of marketing and sales need to work together to nurture leads. Lead- scoring strategies should be developed to determine a customer's position within the brand buying model. Many of the nurturing strategies businesses use can be automated with the help of the right software. Email marketing, content marketing, social media marketing, and surveying are some of the ways to nurture leads.

  • Customer digital experience needs to be improved.

  • Adoption of social, mobile, analytical, and cloud technologies is rising.

There are challenges in the marketing automation software market.

  • Interoperability issues and lack of comprehensive integration strategy are problems that companies often lack. The environment is difficult to manage and expensive to maintain. The presence of many vendors has led to compatibility and interoperability problems. Marketing automation software is not often used by end users due to the high likelihood of incompatibility. The end users are worried that the old and new systems are incompatible.

  • Data security and privacy have increased risk.

  • It costs a lot of money to use marketing automation software.

The vendor landscape is changing.

Vendors in the home insurance market.

  • Marketing automation software can be used to deliver personalized campaigns across digital channels with the help of artificial intelligence.

  • Act On Software provides marketing automation software.

  • Email automation is one of the marketing automation software offered by ActiveCampaign.

  • The company offers a comprehensive and integrated platform and set of applications and services through Adobe Experience Cloud that enables businesses and brands to create, manage, and maximize customer experiences that span from advertising to commerce.

You can get a sample report in minutes.

The report has a number of advantages.

  • The current trends and future estimations are presented in the study to determine the imminent investment pockets.

  • There is a detailed analysis of the Marketing Automation Software market share.

  • Market growth is highlighted in the current market.

  • Depending on the intensity of the competition, the Marketing Automation Software market analysis is a good idea.

You can get instant access to 17,000 market research reports with a free trial.

There are related reports.

  • The digital marketing software market is expected to grow at a CAGR of 15.7%. The size of the market is expected to go up.

  • The software testing market size is expected to grow at a CAGR of 9.22% over the next ten years. The software testing market is expected to grow.

There is a marketing automation software market.

There was report coverage.

There are details.

Number of pages.


The base year is.

There will be a new year in 2022.

The period was historic.

The year 2021.

The forecast period will end.

The year 2027).

The growth momentum and the CAGR are significant.

At a rate of 11.98.

The market is expected to grow over the next 20 years.

There was a sum of 2,707.36 million dollars.

There's a structure to the market.

It was fragmented.

The growth rate over the next 20 years is 2%.


Analysis of the region.

The Americas, Europe, Asia, and the Middle East and Africa.

Market contribution is performing well.

North America's percentage is 39%.

The key countries are listed.

The United States, China, Japan, Germany, and the United Kingdom.

The landscape is competitive.

Competitive Strategies and Industry Risks are some of the characteristics of the leading vendors.

Companies were profiled.

Act On Software Inc., ActiveCampaign, Adobe Inc., ClickDimensions, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Lead Liaison, MarketXpander Services, and others are listed.

The market dynamics are changing.

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, and Market condition analysis for the forecast period.

There's a purview for customization.

You can reach out to our analysts if you don't get the data you're looking for.

There's a purview for customization.

You can reach out to our analysts if you don't get the data you're looking for.

Purchase our report now and you'll get critical insights.

The table contains the contents.

There is a market landscape.

There are three market sizes.

  • The market segment analysis was done.

  • The forecast for the market in the years to come.

The market size was historic.

  • The global marketing automation software market is expected to grow in the years to come.

  • There is a deployment segment analysis for the year.

  • End- user segment analysis for the year.

  • The geography segment analysis is done for the year.

  • The country segment analysis was done for the year.

There are five forces analysis.

  • The bargaining power of buyers.

  • Suppliers have a bargaining power.

  • New entrants have a threat.

  • There is a threat of replacements.

There are six market segments by deployment.

  • There is a comparison by deployment.

  • The cloud-based market is expected to grow.

  • There is a forecast for the on-premises market to grow.

  • There is a market chance by deployment.

The market is broken down by end- user.

  • The comparison was made by the end- user.

  • The small and medium enterprises market is expected to grow.

  • The large enterprises market is expected to grow.

  • There is a market opportunity for the end- user.

There is a customer landscape.

  • The customer landscape is overviewed.

The landscape is Geographic.

  • There is a geographic segment.

  • There is a geographic comparison.

  • The market size in North America is forecast to grow.

  • There is a forecast for Europe's market size over the next two decades.

  • There is a forecast for the market size and forecast in the Asia-Pacific region.

  • There is a forecast for the South America market in the years to come.

  • The Middle East and Africa market is expected to grow.

  • There is a forecast for the US market to grow to 2027).

  • There is a forecast for the China market.

  • There is a forecast for Germany's market size.

  • The market size and forecast is 9.11.

  • There is a forecast for the Japan market.

  • There is a market opportunity by location.

There are drivers, challenges, and trends.

  • Drivers and challenges have an impact.

A vendor landscape.

  • The landscape is disrupted.

A vendor analysis.

  • Vendors have a market position.

  • Act On Software Inc. is a company

  • The International Business Machines Corp. is a subsidiary of International Business Machines Corp.

  • There is a company called MarketXpander Services Inc.

  • Inc. is a company

There is an appendix.

  • There is a list of included and excluded items.

  • The currency conversion rates for US dollars.

  • The research methodology is used.

  • There's a list of abbreviations.

It's about us.

Technavio is a leader in technology research and advisory. Their research and analysis focuses on emerging market trends and gives actionable insights to help businesses identify market opportunities. Technavio's report library consists of more than 17,000 reports and counting and covers 800 technologies across 50 countries. More than 100 Fortune 500 companies are among their clients. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets.

The research is done by ContactTechnavio.

Maida is the son of Jesse Maida.

Media & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200 can be contacted.

The website is

Global Marketing Automation Software Market 2023-2027
Global Marketing Automation Software Market 2023-2027

segmentation by application type andgeography-cagr-accelerating

  • Bud Light was the first one to come. Then try to get something. A group of customers unhappy with their embrace of the LGBTQ community are threatening to pull their business from more companies.

  • The Financial Industry Regulatory Authority censured and fined the world's largest issuer of mutual funds for errors in customer account statements. According to a filing signed last month by representatives of both parties, there was overstated projected yield and annual income for nine money market funds. The filing said that certain account statements overstated market appreciation/depreciation and investment returns.

  • The era of free online returns is being questioned. You need to know what to look for.

  • According to the latest amendment to the lawsuit, Musk used his social network to artificially raise the price of Doge coin.

  • The number of rigs drilling for crude fell for the second week in a row. The number of rigs drilling for oil has fallen by 15 in the last week.

  • There is a chance that Saudi Arabia will bring a more assertive stance to the table.

  • Retirees with $500k portfolios take steps to protect their wealth in retirement. The seven secrets of high net worth investors are available for download.

  • The Virgin billionaire shared his top tips for entrepreneurs.

  • The nation's employers stepped up their hiring in May, adding a robust 339,000 jobs, well above expectations and evidence of enduring strength in an economy that the Fed is desperately trying to cool. The job market's resilience was reflected in Friday's report from the government. The unemployment rate rose from a five-decade low in April.

  • It's quite a feat to reach this point with $2 million. This sum can be used to support you for the rest of your life. Saving $2 million is not easy.

  • A divorce is an unfortunate time in a person's life, as it means the end of a long-term relationship and marriage. It's important to understand the financial consequences of a divorce as you go through one. If you're going through a divorce, you should know if your spouse is entitled to your retirement funds.

  • Near the end of his trip to China, Musk made a late stop to the factory of his electric car company.

  • Even if you are fired, you should be able to keep your pension funds. You may not be entitled to all of the money in your pension fund. Can you lose a vested pension?

  • The greatest stock recovery in history was called the bottom of the 2020 crash by him. The name and ticker are his picks for 2023.

  • It is attractive to the U.S. drillers because it is close to Europe and has large reserves.

  • The EV battery metal can be found in areas that produce oil and gas.

  • Charlie Javice, the founder of Frank, is trying to get access to documents that will exonerate her in the bank's fraud suit against her.

  • Diabetes is not caused by sweet things. Meet the number one enemy.

  • Did you discover that you overcontributed? You can reduce the damage if you act fast. The tax bill will increase if you don't wait. If you have overcontributed to your 401(k), you need to do something.

  • Bank of America and Citigroup have been highlighted.

  • The head of Amazon Web Services in India and South Asia has resigned, just weeks after the company pledged to invest $12 billion in India by the year 2030. Four years ago, he joined the e- commerce group, according to his LinkedIn.

  • There is a hidden purpose behind the car door handles.

  • China will be at the forefront of the apparel-maker's plan to open up to 35 more stores internationally.

  • Under the terms of the agreement, the working gas storage capacity of the Markham facility will be expanded.

  • A source with direct knowledge of the matter said that Jamie Dimon, the chief executive of the U.S. bank, is going to Taiwan on Friday, his first trip to the island in a decade. The democratically-governed island of Taiwan, which Beijing claims as its own territory, is one of the reasons why Dimon is going there. Taiwan does not agree with China's claims.