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Marketing brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding
After what has become known as Scandoval, brands are finding ways to partner with the stars of Vanderpump Rules and squeeze every last drop out of the show. A few weeks ago, Madi Arianax posted about Bic razors and how she was going to start a new chapter in her life. She sponsored posts with Raising Canes and Sofi.
It should cost a billion to smell that good, according to Dove, which praised Bey for using its product. This is a publicity rights layup for her if Dove doesn't have an endorsement deal with Bey. The pursuit of content isn't worth it sometimes.
The now- deleted message was sent by the now- deleted account of Dove.
The now- deleted message was sent by the now- deleted account of Dove.
June is the month to celebrate Pride and it is time to watch which brands hit and which miss the mark. We are watching to see which brands skip the rainbow in the face of recent backlash against brands like Target and The North Face. Even though it's not known for being the most inclusive, Chick-Fil-A is being harassed by an anti-woke mob.
