Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]

avatar
by Samuel Pordengerg Jun 2, 2023 News
Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]

Download Now
video

Getting a solid grip on the customer's needs, desires, and lifestyle is equally important to building your brand's unique persona and story.

Ryan Kutscher is the founder and creative force behind CIRCUS MAXIMUS. They used a Japanese concept called Ikigai, which means "a reason for being."

This concept is a great way to introduce depth and purpose to their stories. In this episode, we will learn how Ikigai can be used to create more meaningful, impactful stories and add a rich layer of authenticity to your brand narrative.

We take a step back for brands to think about what they want to say. Think about how they apply that to the customer journey instead of using tactics first.

When you are a business owner or an executive, you assume that the whole company gets the mission and what you say is a human mission. One of the things that has been missing in the workplace for the past 30 years is purpose. Do you get up in the morning?

[00:00] – About Ryan [02:43] – How they craft memorable brand narratives and characters [08:50] – How human mission & passion comes in. [11:57] – The Mark Cuban example. [16:05] – How to get started with the voice of the customer. [17:48] – How do companies earn revenue from pinpointing passion & mission? [19:39] – Uber & Lyft example. [24:46] – The In & Out Burger example. [28:36] – Brands Ryan worked with applying Ikigai. [32:11] – Other ways listeners can use the Ikigai concept.

[34:56] – How important are videos?

The resources mentioned are listed.

Circus Maximus – https://www.circusmaximus.com/

Why is the first thing we ask. What is your brand doing? The brand's purpose is not known. It's not about making money or increasing revenue by a quarter. The goal is not a business one. The mission is a human one. If everyone can answer those questions the same way, or at least have an understanding of how the brand wants to answer those questions, that will help them do their job better and hopefully help them tell their story better. There is an internal and external role to answer these questions. That is where it begins with purpose.

Mark Cuban, who is a successfulentrepreneur, understands that you start with the mission and then build the company around it. You don't start with the company and build a mission backwards. The people you need to help you build a company come to you because they like the mission. Some of them are customers. That's the power of the mission.

You can get more content like this on our website: http://www.searchenginejournal.com.

Ryan Kutscher is a good person to connect with.

Circus Maximus is an innovative agency that is changing the advertising landscape. With a unique model that blends branding, content, and media, Ryan, founder and CEO, has propelled brands onto global platforms.

Ryan is recognized for his creativity. He encourages his team to be entrepreneurial. He finds joy in the company of his dog, Rudder.

Ryan can be reached onLinkedIn: https://www.linkedin.com/in/Ryan-kutscher-a282605.

Find out more about the founder of Search Engine Journal.

You can follow him on social media.

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]