TechTarget to Speak at Forrester B2B Summit with SolarWinds on Maximizing Revenue Creation with Intent Data

by Samuel Pordengerg Jun 2, 2023 News
TechTarget to Speak at Forrester B2B Summit with SolarWinds on Maximizing Revenue Creation with Intent Data

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TechTarget will be presenting a case study with SolarWinds live at Forrester B2B. Led by Mary Beth Labuda, Global Head of Digital Tech and Performance Marketing, SolarWinds, and John Steinert, Chief Marketing Officer, TechTarget, this session profiles how SolarWinds is maximizing revenue creation using intent data and how they are driving stronger outcomes with TechTarget's Attendees will learn how SolarWinds builds marketing capabilities for the future while maintaining current velocity by refining itsICPs across a complex solution set and more. The case study will be held at the Austin Convention Center on Monday, June 5th.

John Steinert, Chief Marketing Officer, TechTarget, said that many technology companies struggle with getting the right intent data for their objectives. The case study is going to be presented at the B2B Summit. More tech companies will understand the critical contextual connections between the audiences they seek and the data that comes directly from very granular decision support content if they are helped to learn from one of their peers. More teams will be helped in taking advantage of the unique value available from prospect-level intent data at multiple points within their own GTM.

You can learn more about the case study here.

TechTarget was named a leader in the Forrester Wave. B2B tech marketers and sales professionals can benefit from its proprietary purchase intent data. The TechTarget Priority Engine intent platform has actionable insights because of the depth of original decision-support content across TechTarget's network of 150 enterprise technology specific websites. Our data allows clients to precisely target and engage our audience of active buyers in the most relevant context because our content is built to aid decision making.

The Forrester B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions and is being held in Austin, Texas as well as virtual. The booth is in the event marketplace. Click here to learn how to connect with us

TechTarget has something to say about it.

TechTarget is the leader in purchase intent-driven marketing and sales services that deliver business impact. TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs by creating abundant, high-quality editorial content across 150 highly targeted technology specific websites and more than 1000 channels. The purchase intent insights created by TechTarget are used to fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in a number of countries. You can find more information at and onlinkedin.

TechTarget is a registered trademark of TechTarget, Inc. Priority Engine and prospect-level intent are trademarks of TechTarget. The other trademarks are owned by their respective owners. has a source version of the story.

There are contacts.

The Senior Director of Corporate CommunicationsTechTarget. Inc. has media inquiries.

gmann is at tech target.

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