5 ways marketers can use ChatGPT – and the future of generative AI for marketing

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by Lindsey Francy Jun 1, 2023 News
5 ways marketers can use ChatGPT – and the future of generative AI for marketing

A lot of marketers are talking about the impact of generative artificial intelligence tools. Will the marketing roles we know today be replaced by these tools? Will they be helpful in completing day-to-day tasks?

It will take time to see how generative artificial intelligence continues to evolve and be used in the workplace. The topic has exploded in popularity in the last few months. In April alone, more than 58 million pageviews were generated by the Taboola network as a result of the huge spikes in readership caused by the new chatGPT. Tech giants like Microsoft and Google have announced their own artificial intelligence tools.

The good news is that it isn't coming for marketers.

We know that marketers can learn to use these tools to drive results now. It is possible for those that do to cut down on time and costs.

It's not quite clear how to start. After testing the waters, we decided to work with ChatGPT to craft ad copy, emails, landing pages, and more.

1. Ad copy

It's difficult to get attention for your ads on the internet. The Gen Z audience only has a 1.3 second attention span. A/B testing dozens of variations of copy is how brands have to work harder to hook them in. We started the process with this prompt.

The headline options were available in under 60 seconds.

These responses are just the beginning of your ad copy. You can use the suggestions of ChatGPT to build your audience. You can build a variety of options against each other by mixing and matching headline ideas. It is possible for marketers to save a lot of time and trial ideas that they might not have considered otherwise.

2. Email marketing

Email is a great way to reach your audience. You are competing for attention in an inbox filled with emails from friends, colleagues, family, publishers, and brands. You have to deliver stellar copy at every step of the user journey to get noticed.

The first step is to get the user to open the email.

The subject line needs to be attention- grabbing and actionable. There was a flower delivery service offered by the company.

The user needs to read the email.

When a user opens an email, they need to be kept interested with brief but informative copy.

A consideration email was written for that service.

The human marketer can shorten the copy and make it more personal. The first draft explains the service's value offer well.

The user must click on the CTA to proceed.

The ultimate goal is for users to engage with the email and click through to the next step. They need to click on your call to action, but it's also an art and a science.

The first stab at it was requested by us.

Each option summarized the brand's biggest benefits to inspire those clicks. A/B testing could be conducted to see which option drives the highest click through rate.

3. Landing pages

You need to follow through with an engaging landing page even if your ads are good.

Enhancing landing pages for conversions is one of the areas in which generative artificial intelligence can help. We put it to the test with a landing page that promoted one of our webinars.

Here's the reply from the other side.

The program was able to split the landing page copy into different parts.

We asked the artificial intelligence tool to change the landing page to target a specific group.

Key terms like "affiliate marketers," "affiliate campaigns," and "boost ROI" were added to the text to make it easier to read.

4. SEO

It's easy to make your content more attractive for organic search results. If you can come up with the right words, the generative tool can help you update your page.

For this prompt, we asked for the text to be better for the company.

It took less than a minute for the copy to be adjusted.

The existence of generative artificial intelligence may change the game of Search Engine Optimisation completely. Artificial intelligence may not be able to keep up with these changes.

5. Repurposing content

You can save a lot of time by recycling content. The process can be made even simpler with the help of tools. It is essentially a content repurposing tool, absorbing information from across the web and using it to pump out new versions of text.

In minutes, marketers can take existing content and use it to create new leads.

This is an example of a meta example.

This could be used to create a one pager or a jumping off point for a longer piece of content.

The future of generative AI in marketing

Five examples of how marketers can use artificial intelligence to drive performance and get ahead of the competition are included. These tools may be able to change the way marketing is done for brands.

Taboola is testing ways to integrate artificial intelligence into the platform. The tool will allow advertisers to use data from tens of billions of engagements to build more efficient and effective campaigns.

It's not clear what changes generative artificial intelligence holds for the marketing industry, but it's here to stay. Best-in-class marketers will experiment with these tools to maximize their work processes and boost creativity, while those who shy away from it will fall behind.