Dynamic rendering can be used to solve your JavaScript issues, but it should not be a long term solution.
It is recommended to use hydration, static rendering, or server-side rendering as it adds an extra layer of complexity.
Dynamic rendering is important enough to announce that it is a quick fix for problems with Javascript.
The dynamic rendering process and why it should only be considered a temporary setup is something that must be understood by the web development teams.
What Is Dynamic Rendering?
The best of both worlds are combined by dynamic rendering.
Search engines receive fully-rendered content while regular site visitors are served with normal content.
This rendering technique makes it possible for your website to detect crawls and index your content without the use of Javascript.
Dynamic rendering helps reduce the crawl time needed for each of your pages by providing relevant websites to users and search engine bots.
Dynamic rendering isn't always needed, but how does it work?
How Dynamic Rendering Works
Dynamic rendering can be hard to implement and take a lot of time.
The entire Javascript experience is served by the dynamic rendering process.
- An external dynamic renderer, such as Prerender.io, is installed on the server to identify search crawlers.
- Requests from crawlers are routed to the renderer, which serves as a translation of the content suitable for the crawler (such as a static HTML version). This page is then cached for later.
- A human user request is handled normally, sending them to the website. You can also use this part of the dynamic rendering process to determine if they require desktop or mobile content.
What Problems Can Dynamic Rendering Solve?
Dynamic rendering helps search engines crawl and index your website quicker by picking out relevant content.
Search engines can get through more pages on your site if they receive pages faster.
By eliminating the need for search engines to process javascript, you can save time and money.
The technique is ideal for large websites that generate a lot of content that is updated frequently.
Content marketing efforts and organic search channel investment can be helped by more content in the internet giant.
Should You Still Use Dynamic Rendering?
Dynamic rendering is an excellent match for sites that constantly evolve, but only as a short term fix.
It helps companies who are low on engineering resources to get the most out of their crawl budgets.
It is easier to deploy because it is faster and less resource intensive.
Dynamic rendering should be used in three instances.
- If you have a large site with rapidly changing content that requires quick indexing – this helps with rankings and driving traffic and revenue.
- If your website relies on modern JavaScript functionality, dynamic rendering can overcome the limitations of processing JavaScript at scale while minimizing the number of HTTP requests.
- If your website relies on social media sharing and chat applications that require access to page content – embeddable social media walls, widgets, etc.
Is Dynamic Rendering Cloaking?
The intent of cloaking is to manipulate search rankings and confuse users.
The tactic of showing a page about dogs to users and a page about cats to crawlers is called a black hatseo tactic.
Dynamic rendering is only used to pre-render your content for bots
Dynamic rendering reduces the differences between the version of the page that you send to search bots and the version that goes to users.
The same end content is served to both humans and crawlers.
How To Use Dynamic Rendering As A Workaround
Dynamic rendering can be used to make up for Javascript-generated content that is unavailable to search engines.
Dynamic rendering can be used to detect and deliver javascript-generated content. Users can see a rendered version of the content.
On the other hand, dynamic rendering adds to the complexity of the company. It can cause your server to slow down.
Dynamic rendering requires you to maintain two different versions of your site.
Taking up precious time for your development teams that could be better spent elsewhere is what you will have to verify separately.
Dynamic rendering means that your clients are served a rendered version of your website. Older devices that aren't built to handle large amounts of Javascript can lead to poor page performance and a negative user experience
Summary
Dynamic rendering is a great way to fix your Javascript issues. Do you want to go ahead with it?
- Is your website indexable?
- Does your website use JavaScript for some or all of its content?
- Does your content change regularly?
- Are you facing budget constraints?
- Does your engineering team have too much on their plate to implement server-side rendering?
Dynamic rendering can be used to correct web pages that don't show up on search engine results pages.
It is easier to maintain a single version of a website as you don't have to check if the versions for users and Googlebot are the same.
You should look for opportunities to switch to server-side rendering once you have weighed up your development resources and technology capabilities.
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