Consumers in China are looking for new and exciting experiences and brand marketing that uses virtual and artificial intelligence is making a big difference.
The rise of AIGC and other virtual marketing methods has attracted the attention of investors, producers, celebrities, and social platforms.
ChoZan's China E- commerce Marketing and Digital Space 2023 Mega Report outlines five tactics that brands can use to unleash the technologies' potential.
Promoting with games and collaborating with them.
Louis Vuitton is using augmented reality to promote their products. Users can explore mini- games, unlock exclusive collections, and indulge in a virtual store experience with the Louis Vuitton xYayoi Kusama app.
Users can become pumpkin painters, navigate a Louis Vuitton maze, and cultivate seeds through the use of augmented reality. This approach shows how technology can be used in promotional campaigns.
Users of the app can experience an augmented reality experience. There is a source for this.
Events for trendy characters.
The metaverse is where brands are trying to promote themselves. McKinsey predicts that the metaverse market will grow to $5 trillion by 2030. The MTV Music Recording Awards recognized the importance of the metaverse.
Coca-Cola is collaborating with platforms to create virtual personas that allow users to immerse themselves in a cyberpunk meta-universe for shopping and entertainment activities.
Coca-Cola created virtual personas in a cyberpunk meta-universe. You can find it here.
They created a virtual world.
Smart, a brand synonymous with luxury, technology, and co-creation, scored a big success in China by using artificial intelligence, art, and business in order to position itself as a brand that is synonymous with luxury, technology, and co-creation.
Consumer interest and engagement were captured by Smart's gamified content.
Users were invited to contribute voice fragments inspired by natural sounds and fireworks for a music co-creation experiment.
Smart used artificial intelligence to arrange the music and Wang Sulong for the lyrics and vocals to create a brand music experience.
Smart and Wang Sulong collaborated on a project. The photo is smart.
A high level of app downloads and pre-sale orders can be traced back to the gamified approach that fostered a sense of belonging and recognition among existing Smart car owners. The success of Smart's gamified content shows how brands can use interactive experiences to engage diverse target audiences.
Virtual characters can be used to deploy cross- branding.
Virtual characters have become a powerful marketing tool for brands in China, allowing them to forge emotional connections with consumers and drive sales. The popularity of virtual characters makes it possible for brands to create their own virtual characters or collaborate with existing ones.
These characters are brand ambassadors, promoting products and services and generating additional revenue through merchandise and games. Honor of Kings launched a women's clothing brand. Four popular characters from the canon are the inspiration for the clothing line. The prices for these items ranged from $1 to $2
Meeting Shero was launched by Honor of Kings.
Virtual characters can be used to tell stories and create experiences that appeal to their target audience. Virtual characters offer brands a unique chance to engage consumers, strengthen brand loyalty, and add value.
Digital collectibles can be created and used.
Brand marketing strategies in China have become dependent on digital collectibles. Digital collectibles are not traded and can't be resold due to regulatory constraints. They present a unique opportunity for brands to engage with fans. Digital collectibles can be used to give fans access to limited edition artwork, virtual fashion items, and exclusive interactions with their favorite celebrities.
Last year, NFTs were used by auto manufacturers to increase engagement. Digital collectibles can be used to establish a new channel for engagement, reward loyal supporters, provide access to exclusive content, and facilitate interactions between fans and real-life celebrities. These digital assets help brands connect with their fans in China.
As a result of the rapid advancement of artificial intelligence and the widespread use of virtual and augmented reality, personalized and targeted advertising and tailored content are poised to grow their role in branding and marketing. The efficiency of these new solutions is expected to soar. Businesses need to embrace this trend to remain competitive.
Companies can use the power of artificial intelligence to enhance their marketing strategies and engage with their target audience.
All views are the responsibility of the author.
A Chinese serialentrepreneur, award-winning digital marketing professional and three-time bestselling author, she is named after the Goddess of Wealth. She is the founder of two digital marketing agencies in China.