Role and function of a digital strategist

by Anna Munhin Jun 1, 2023 News
Role and function of a digital strategist
Business Newsday Reporter

We know that roles in the digital space in the Caribbean are pretty new and most HR teams and companies don't have a good idea of what the new roles in marketing are and what types of skills, qualifications and duties to expect from them.

I want to give you a breakdown of the function and role of a digital strategist so that you can use them. This will be a guide for those who want to become a digital strategist.

What is a digital strategist?

Digital strategists help plan and execute marketing campaigns. They develop and implement a digital marketing plan that is in line with the business goals and objectives. To drive business growth and success, the goal is to help Organisations effectively reach and engage their target audience through Digital channels.

Key duties of a digital strategist

A company's brand, products, and services can be promoted through digital channels.

The marketing team and other stakeholders need to work together to identify target audiences and develop strategies to reach them.

Digital marketing content, such as blog posts, e-mail newsletters, social media posts, video content, podcasts, online ads and any other type of content that will aid the growth of the company, can be managed.

To measure the success of campaigns, track and analyse key performance indicators.

Tracking website traffic, engagement and conversions from various digital channels is possible with the use of tools such as Bing Webmaster.

These are the core of what they do.

Education of a digital strategist

There is a bachelor's degree in marketing, communications, or industry courses.

There is a strong portfolio with a proven body of work.

Digital marketing techniques include social media, email marketing, and content marketing.

Familiarity with pay-per-click advertising.

The ability to stay up to date on industry developments is a must.

12 disciplines of digital marketing

Digital marketers are made up of 12 disciplines. It's expected that you have knowledge in all 12 disciplines, but specialize in three.

There is a marketing called content marketing.

The marketing of e- commerce.

There is search engine Optimisation.

There is e-mail marketing.

There is paid traffic.

Testing and optimisations.

There is data and analytic information.

There is a conversion funnel.

There is search marketing.

There is copywriting.

Management of the community.

They use social media.

Salary ranges for digital strategists

US$50,000 to $100,000/year.

The UK is worth US$45,000-$90,450.

China is worth between US$33,600 and $11,380.

Australia is worth US$36,700-$100,151.

Industry certification

If you want to become a digital strategist, you can get some good certifications.

Digital Marketing on Clickminded is one of the places where you can find the digital strategist courses.

If you are looking for a digital strategist to head up your marketing teams, I hope this will give you a guide to what the role entails, the education and some of the salaries around the world for the job.

If you want to become a digital strategist, you can check out some of the courses that will help you get certified internationally.

One of the most important things to understand a digital strategist is their work/portfolio. This will give you an idea of what to expect when you bring them into your organization.

With digital marketing, you should be able to see the work that they have done online in order to determine if this person is the right fit.

Keron Rose is a digital strategist who works with Caribbean entrepreneurs to build their digital presence and monetise their platforms. To learn more visit or check out the Digipreneur FM podcast on Apple Podcasts, Spotify or Google Podcast.