Repurposing Content: A Guide With 5 Examples

by Lindsey Francy May 31, 2023 News
Repurposing Content: A Guide With 5 Examples

It can take a lot of time to create content.

If you aren't a full-time creator, you don't have the time or resources to devote to content creation.

If you haven't tried it yet, now is the best time.

Here are some valuable tips on how to get the most out of your work, even if you have done some content re-purposing.

What Are The Benefits Of Repurposing Content?

It's a practice of getting the most out of a single piece of content. We will look at more ways to make this work in this post.

Here are the main reasons why you should reuse content.

Expand Your Reach

You can reach people online by changing the way you reach them. You can be on different platforms if you don't have a big team to support you.

It expands your reach and allows you to reach more people.

Save Time

Even though you will be creating a lot of different pieces of content, you won't be doubling up on your time doing so.

It takes time, but not close to creating something new.

Create Effectively

You can use a content repurposing strategy to focus on the content that performs well and that your audience is interested in.

If you base your content creation strategy on real data, you will be able to create more of what you know works.

This allows you to do other tasks, such as experimenting with other types of content, without having to worry about how to create engaging content.

Repurposing Helps With SEO

If you have multiple pieces of content focused on the same topic, you could potentially get a boost to your search engine rankings.

What Strategies Should You Use To Repurpose Content?

Evergreen Content

It is relevant for a long time because it is not time-sensitive.

It's not specific to a time of the year or any specific news, but it can be viewed or consumed at any time.

As soon as a new version of a software product is released, a post about it is no longer relevant.

You can identify evergreen pieces in your library by going through them.

evergreen content is a lifesaver if you don't have the time to make new pieces.

Updating Old Content

Things are changing all the time and we can be certain of that.

Take a look at the content you already have in order to make sure it's up to date.

Depending on what makes the most sense for you, you should decide what to do.

  • Recreate that piece of content and republish it – it may not need a lot of tweaks, just an update based on what is relevant right now.
  • Simply update the original piece – if there is, for example, a blog post that is still doing really well on search engines, then don’t republish it. Instead, update the content keeping the same URL and SEO values, and promote it again.

Sharing Old Content

You can promote your old content without changing it.

Repurposing content can be used for older content.

Identify Best Performing Topics

You have data to help you with this strategy if you have been creating content for a long time.

Look at past posts and videos that have done better than average to see if you can find similarities.

Identifying the topics your audience is most interested in will allow you to create more content.

Create Less, Promote More

Repurposing content is when we want to spend less time creating and more time promoting.

Make sure you get the most out of your content with the examples below.

5 Examples Of Repurposing Content

1. Turning Videos Into Blog Posts

A long-form video is the most effective piece of content to reuse. Video content is an effective type of content.

A video can be turned into a post in a few simple steps.

  • Transcribe your video.
  • Do keyword research on the topic.
  • Format the transcription – this part is really important. You don’t want to simply copy/paste the transcription and post it as a blog. Transcriptions always have some mistakes, and the way we talk doesn’t always work in a written format. Make sure you rewrite any part that reads weirdly, and you can also add more to the blog as you’re doing that.
  • Identify places where you can fit keywords naturally. And again, feel free to add more to the blog than you had on the video.
  • Add headings, lists, and images – the same blog posting rules apply here, make sure it’s easy to read.

In a fraction of the time, your video went from being a short video to a long one on the internet.

2. Turning Long-form Videos Into Short Clips

You can turn your long video into several short clips that can be used to promote your business.

They should be re-sized so they work for all platforms.

3. Turning Blog Posts Into Infographics

Now that you have a new post on your website, why not use it as an Infographic.

It is an effective way to summarize your post if you use an Infographic. You can make that into a social media post by adding it to the website.

4. Turning Blog Posts Into Social Posts

We can make the post into multiple pieces of social content by breaking it up more. These can also be.

  • How to’s.
  • “Top X” listicles.
  • Quotes.
  • Infographics.

It is possible to expand on a topic and make it the focus.

You can use this method to create pieces of content that are different from each other but still have the same purpose.

5. Turning Blog Posts Into Emails

The main lesson from your post can be used in emails. You can pull two or three emails from the post depending on how much information you shared.

Here are some email topics that could come from this.

  • Email 1 – Why you should start repurposing content.
  • Email 2 – Strategies you can use to repurpose content.
  • Email 3 – Five examples of content repurposing.

How Can I Make Repurposed Content More Engaging?

One of the things you can do to make your content more engaging is to use different ways to copy and paste.

You need to make sure that the content you create is compatible with the platform you use.

Some pieces of content need more tweaking than others and you might not have to change anything for it to work.

It will save you a lot of time if you take the time to change.

There's more resources.

Ico Maker is a featured image.