"Gaming today is for everyone, from my grandmother to my daughters"

by Lindsey Francy May 31, 2023 News
"Gaming today is for everyone, from my grandmother to my daughters"

Maayan Kotler, Head of APAC Gaming, Global Business Solutions at TikTok, spoke at the Calcalist's Israel-Japan Conference in Tokyo. TikTok was a sponsor.

People are connected to create and discover through gaming. On TikTok, gaming tags have over 450 billion views. The food tags have 500 million views. From my grandma to my daughters, gaming is for everyone. There is a large audience. How could that happen? Games exist in all sorts of communities. There is more to content discovery than just games. The last year has seen a 160% increase in the amount of gaming content in all geographic markets.

The diversity of TikTok content is wide. Entrepreneurs and investors are some of the types of content that explain how to invest and launch a product. The gaming industry is growing quickly. 3 billion people are involved in the industry of gaming. They spend a lot of time watching other people play video games. The people who watch TV are passive, but the people who play are invested in the game and this leads to high engagement rates. Today's gaming is relevant to popular culture.

The full video of their comments can be seen in the video above.