Edible® Announces Industry Disruptor Kevin Keith as Chief Marketing Officer

by Jacob Solomon May 31, 2023 News
Edible® Announces Industry Disruptor Kevin Keith as Chief Marketing Officer

The newly refreshed leadership team is headed by Somia Silber.

The world's largest franchisor of stores offering fresh fruit arrangements, baked goods, flowers, gourmet chocolates and more announced the appointment of KevinKeith as Chief Marketing Officer. With a proven track record of driving innovative marketing strategies for some of the world's most famous brands, including Citibank, Mercedes-Benz, and The Coca-Cola Company, Keith brings a wealth of knowledge and creativity to the team.

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Kevin Keith joins Edible’s new leadership team as Chief Marketing Officer
Kevin Keith joins Edible’s new leadership team as Chief Marketing Officer

With his deep understanding of consumer behavior, ability to harness emerging trends and his history of success in marketing and brand management, he will be able to drive brand growth and innovation.

Somia Farid Silber was recently announced as the president of the company. A full-service marketing department and in-house agency will be overseen byKeith. He has a passion for nurturing the next generation of marketers and is a respected leader. He is working with his team.

The company's strategic advantage of delivering to 80% of the U.S. within one hour will be the focus of the new role held byKeith. All marketing efforts, including advertising, creative, media planning, and earned press, will be overseen byKeith.

Kevin will be our Chief Marketing Officer. Kevin's background in spearheading successful brand transformations that drive growth, coupled with his passion for creativity and leadership, make him the perfect fit to position the company for celebrating life's sweetest moments.

At Orangetheory Fitness, he built an in-house agency from the ground up that grew the brand to more than 1,500 studios in 23 countries.

"I'm excited to help introduce the brand to a new generation of consumers and I can't wait to get started." I look forward to building upon the brand's nearly 25 years of success and using my background to create impactful marketing campaigns and experiences that engage audiences and solidify our position as a leader in the gifting market.

He has received many awards for his work in marketing, advertising and branding. The Ad Age Creativity Editor's Pick, the Little Black Book Award for "Celebrating Creativity," and the ANA In-House excellence category winner for "Orangetheory at Home branded content" were some of the awards he received in 2020. Forbes named him the next game-changing marketing leader. He has received multiple awards for his work.

The world's largest franchisor of stores offers fresh fruit arrangements, baked goods, gourmet chocolates, and more. Since its founding in 1999, the company has grown to nearly 1,000 locations and is able to deliver to 80% of US households within one hour. The brand has been recognized as an industry leader in Entrepreneur's annual "Franchise 500," "Fastest Growing Franchises," and "America's Top Global Franchises." You can find more information at edible.com.

There is a source for the word "edible."