Content is still king

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by Anna Munhin May 31, 2023 News
Content is still king

The content is king in the Philippines.

A marketing phrase was popularized by American business magnate and co- founder of the software giant Microsoft Bill Gates.

The words ring true after almost 30 years.

The future of media was the topic of the media forum at Hotel Casuarina in Perak, Malaysia.

Panelists agreed that social media has changed the way people consume news and that it has become the primary news source. Traditional news organizations have to adapt to the platform and also use it as a news source since it often exposes issues that are not reported.

Nicholas Sagau is a Malaysian specialist and leader in digital technology.

The value of quality content was emphasized by the panelist.

He said that content always reigns supreme when it comes to transforming or editing. It's always content that is king. Distribution will be affected if there is not good content.

The survival of the media is more important than just traditional media according to the Mindshare Group CEO.

Guidelines are needed for hate speech and racial slurs on social media.

In his opening remarks, the Malaysian Minister of Communications and Digital said that social media is the primary source of news and entertainment but asked if we were content with the content.

The minister said it's important to strike a balance between ethics and journalism.

The media landscape is not easy to navigate. Good challenges should never be wasted. The summons was posed to all media practitioners.

Fadzil pointed out that traditional journalism should not be discounted despite the dominance of social media.

The challenges seen in the new era of journalism, as well as rapid existence of social media content, still have a role to play in the newspaper. Fadzil said that media entities will be able to survive if they have integrity and quality. The PNA is a news organization.