Video and animation in marketing: More action means more reaction

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by Samuel Pordengerg May 31, 2023 News
Video and animation in marketing: More action means more reaction

May 30, twenty five years from now.

Click Rain sponsors this piece.

80% of internet traffic is caused by video. Video strategically placed can increase returns. It becomes an effective way to engage people in your marketing efforts.

It’s not called show or tell

A video can show your audience everything you have to offer. There are static images and text that say a lot, but movement, audio and text together can say a lot more.

You can invest in a chance to share your story the way it was intended and in a way that gives you the most return.

Benefits of video in marketing

Video and animation assets can be used to overcome language, learning and ability barriers. Content is more interesting when it's directed to different senses.

There is a choice to listen, read and watch video. Video and animation can be used to reach your audience on the internet.

  • Interactive video: Connected TV with streaming platforms.
  • Social video: Stories and reels.
  • Websites: Testimonials and scalable vector graphic animations.

It's possible to level up your business with video. It's possible to get more views and conversions with polished video content.

The red thread is a result of consistent themes in video. Strategies, messaging and branding are tied together in red thread marketing. More activity means more interaction with your business.

Making marketing magic

The associate director of video at Click Rain has a great deal of knowledge. First Dakota National Bank, South Dakota State University, Adobe and Regency Hotel Management are some of the companies he has worked with. He has been making stories come to life on screen for over fifteen years.

Video is capable of highlighting not only the identity of a company or individual but also mold and shape the very essence of who we are.

Ready for action?

Show and tell, that's what you should do. Don't be boring, but be accessible. You will be ready to call it quits with the help of these guidelines and a strong strategy. Video success metrics can be found in Video: The #1 marketing medium.

Click Rain can help you capture your business in the right way. We will work with you to come up with a strategy that captures your audience. We can talk shop if you contact us as soon as possible. We have coffee on us.