Event Technology Awards 2023 Judge Spotlight: Allison Crooker

by Jacob Solomon May 30, 2023 News
Event Technology Awards 2023 Judge Spotlight: Allison Crooker
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Allison is the Director of event content and manages the goal alignment, event content design and content operations. Allison graduated from Harvard College and the Harvard Business School. Allison founded the event content council to explore all things event content. Allison likes to work out, spend time with her family, and experience God.

How long have you been in the event industry?

25 years is a long period of time.

Which is the proudest moment of your career?

Over the 25 years I have been in the industry, I have had great relationships. I have made amazing memories with amazing people from my time at The Bond Buyer to my time at IMN.

What would you do if you weren't working in events?

Does helping those in the events industry make a difference?

Who motivates you as a professional?

Robert Rose is the GOAT of content marketing because of his ability to synopsize tons of data into insightful and helpful perspectives, while Crystal Guttierez is inspired by her determination and commitment to event strategy.

Do you have an award? How did it affect you?

I was honored and inspired to do more.

Do you think the views of event organizers have changed in the last few years?

It's absolutely true! There was no such thing as an event tech team when I began my career. The reg team was the only thing we had. The event tech team is more than that. It is an important part of the event.

What was the last thing you bought?

It's a fitbit.

The eleventh annual event technology awards will once again recognize the achievements of companies delivering digital and technological solutions to the events industry. After the first day of Tech Live London, the winners will be crowned. There is a chance to enter here.