The internet retailing expo saw a £7m revenue boost using machine learning.
The two-day event, held at the NEC, brought together retail brands to discuss the future of marketing and technology
The event highlighted how marketing automation has unlocked growth.
During the event,Wickes and Deployteq gave a keynote speech on how machine learning model the Mission Engine Motivation from Deployteq and Team I TG drove a £7m revenue jump over six months.
In order to understand consumer wants and deliver highly relevant, personalised content across all channels, machine learning has been critical forWickes.
Ensuring consumers receive a smooth, engaging experience across all touch points through technology is essential for the ecommerce space.