Times Prime rolls out ‘Mighty Membership’

by Jacob Solomon May 29, 2023 News
Times Prime rolls out ‘Mighty Membership’

India is the first country in the world to have an artificial intelligence-driven omni channel marketing campaign.

Times Prime, India's most preferred lifestyle app, launched its first-ever omni-channel campaign for its new slogan, "Mighty Membership." The campaign is available to all Times Prime members and uses artificial intelligence to depict the community as larger than life figures.

A campaign that showcases the incredible daily benefits that make members lives truly mighty was commented on. We collaborated with our partner agencyBBH India and the talented art photographer Pankaj Arora to create a visually captivating campaign that perfectly embodies the essence of'mighty' in every interaction. We are the first brand in India to use artificial intelligence in out-of- home advertising.

There are a number of images that show the benefits of Times Prime membership. memberships and benefits include entertainment, lifestyle, news, movie premiere, gourmet dining, and networking events for members

Pankaj Arora, advertising photographer, said, "Harnessing the power of artificial intelligence to create appealing visual content for 'Mighty Membership' campaign has been challenging and an absolute delight for me." Times Prime has always offered its members exceptional experiences, and this will add another feather to its cap.

Engagement, growth, outdoor, social, and digital channels will be encompassed in the initiative. The campaign will feature a master communication change, shifting the tone and style of Times Prime's messaging to a more targeted format to highlight the exclusive benefits offered by its top brand partners and the everyday "mighty" experiences they enable.

This campaign is the first of its kind that uses artificial intelligence to create visually appealing content, and we are excited to be associated with it. The Vice President, Head - Delhi,BBH said that the new campaign will take Times Prime to a new level.