Videos on the social media site have been my main source of content. The honesty of showcasing myself and the product has helped me.
Talking about tech benefits Nish Hair is leveraging, the actor-turned-entrepreneur said that the brand recently incorporated chatbots and added product tracking links on its website. The hair extension brand is now attempting to add the feature of abandoned cart to its site.The importance of data was taken into account by Gulati and she feels that Nish Hair is a better fit for the platform. Tracking the performance of its best and worst performing products, keeping a check on its inventory, and building targeted offerings/discounts are some of the things the company is doing.
Sharing her biggest learning in the journey of building a D2C startup, Gulati said that every company should invest in a good team. “...Even if you have to pay your employees a little extra, please do. For the first three, four years I somewhat lost good ones and got really bad ones.”Adding to this, she advised new brands to not splurge on marketing and rather focus on talking about the product.The article was published on May 29, 2023.
