Goafest 2023: What stood out for me

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by Samuel Pordengerg May 29, 2023 News
Goafest 2023: What stood out for me

I was ready to enter the state of mind of Goa. A nice salty breeze ruffling my hair as I sip on a coconut is what the lazy summer afternoon was like.

The world of advertising was new to me. The registration counter was filled with excited people looking forward to the three days of togetherness.

We are happy to welcome you to the festival.

There was a burst of energy with people moving between the sessions and the experience zones. I promised myself that I would soak in both the wisdom being shared and the ideas of the future that the young people were discussing at the festival.

The Voice of Change panel and the amazing Advertising Rocks segment were some of the sessions that stood out for me. Some great ideas were getting knitted for the future in the corridors, smoking areas, lunchrooms, and lawns where the sessions took place.

The power of insight-based creativity was shown by Ed Pank. The idea is to combine consumer insights with culture to create an experience that cuts across the clutter and delivers outcomes. The Oyo Rooms example where an insight merged with cultural affinities generated an entirely new business proposition and we know the rest of the story was wonderful. He proved that creativity is an expression and an experience of joy and fun and excitement can be accomplished by paying attention.

Nick talked about technology, amazing creatives and stories. The principles he shared were efficient and effective. The example of the Nike ipod integration of data stayed with me. It was a complex series that was delivered in a creative way. The way in which a message is delivered to all types of mindsets is captured by it.

The impact of the I AA Voice of Change will be felt for a long time. It is the responsibility of the industry to speak about this at all events. Accountability was brought to the forefront during this session. The change should be mapped in the future with the help of an abby. I can ask what I am doing to influence this change at home, at work and in society at large. I think it's a great idea.

The celebration was called 'Advertising Rocks'. A celebration of life It was about rejoicing in the passion that each of these participants had for each other and sharing it with the crowd. One part will bring me back. Individual and team planning will take place through the year. The continued joy of the festival.

I didn't see any evidence of deeper understanding of the space. The sessions needed to be more. The others were more of a pitch than a thought. There is a gap in the marketing transformation that I am hoping to fill.

Mentioning the awards makes sense. It is the reason the crowd roars. It is why the entire team works so hard to deliver joy and fun.

Even if by a bit, the yardstick against which every other event falls short is still for me. From here on it can only get better. Meeting expectations and exceeding them will be its biggest challenge. They've never failed a challenge.

The AD Club andAAAI are deserving of praise.

The Salt Inc.'s founder is the author.

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