WPP Partners With NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising

by Lindsey Francy May 29, 2023 News
WPP Partners With NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising

Creative teams will be able to produce high-quality commercial content faster, more efficiently and at scale with the help of a new content engine that harnesses the power of artificial intelligence.

3D design, manufacturing and creative supply chain tools are connected by the new engine to allow for the integration of 3D content creation with artificial intelligence. This allows their clients to reach consumers in highly personalized and engaging ways, while preserving the quality, accuracy and fidelity of their company's brand identity.

During his keynote address at COMPUTEX, Jensen Huang showed how clients can work with teams at WPP to make large volumes of brand advertising content such as images or videos and experiences like 3D product.

The $700 billion digital advertising industry is trying to realize the benefits of artificial intelligence. The ability to build and deploy product experiences and compelling content at a level of realism and scale has never been done before.

Mark Read is the CEO of the company. Through our partnership with NVIDIA, we are able to give our clients a unique competitive advantage through the use of an artificial intelligence solution. This new technology will transform the way that brands create content for commercial use, and cements WPP's position as the leader in the creative application of artificial intelligence for the world's top brands.

A platform for connecting 3D tools and developing and operating industrial applications is at the foundation of the content engine. The supply chain of product-design data from software such as Adobe's Substance 3D tools for 3D and immersive content creation, plus computer-aided design tools to create brand-accurate, photoreal digital twins of client products can be connected.

In order for its designers to create varied, high-fidelity images from text prompts and bring them into scenes, the company uses generative artificial intelligence tools and content from partners. Adobe Firefly, a family of creative generative artificial intelligence models, and exclusive visual content from Getty Images are included.

With the final scenes, creative teams can create large volumes of brand-accurate, 2D images and videos for classic advertising, or create interactive 3D product configurators for consumers to experience on any web device.

Current methods require creatives to manually create hundreds of thousands of pieces of content using disparate data from disconnected tools and systems, which is not fast or efficient.

There are award-winning campaigns for major clients around the world with the partnership with NVIDIA.

The new content engine will only be available to clients of the company.

The company is called WPP. The power of creativity is being used to build better futures. Visit www.WPp.com to learn more.

NVIDIA has been a pioneer in accelerated computing since it was founded in 1993. The creation of the industrial metaverse is being fueled by the creation of the PC gaming market, redefined computer graphics, and the era of modern artificial intelligence. The company is now a full-stack computing company with data center-scale offerings. There is more information at www.nvidianews.nvidia.com.

The contact for further information isasia johnston from the company.


Niken Wresniwiro is an employee ofWPP.

The benefits, impact, performance, features and availability of our products, services and technologies are included in this press release. Global economic conditions, our reliance on third parties to manufacture, assemble, package and test our products, the impact of technological development and competition, development of new products and technologies or enhancements to our existing product and technologies are some of the important factors that could cause actual results to differ. The company's website contains copies of reports that have been filed with the SEC. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA is not obligated to update these forward-looking statements to reflect future events or circumstances.

All rights reserved by NVIDIA Corporation. All rights belong to the person. The NVIDIA logo is a trademark of NVIDIA Corporation in the U.S. Products and company names may be trademarks of the companies with which they are associated. The features, pricing, availability, and specifications are not always the same.

The announcement is accompanied by a photo at www.globenewswire.com.

A digital advertisement of a car was created by WPP using a generative artificial intelligence content engine.