26. Robin Fenwick

by Lindsey Francy May 29, 2023 News
26. Robin Fenwick

The magazine was written by the author.

Age 43
Occupation CEO, Right Formula
Nationality British
Position Last Year 33

Right Formula is the No.1 sponsorship agency in F1 due to the volume of brands they represent.

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Right Formula has brought multiple big brands into the sport and brought them to life. Right Formula has more than doubled in size in the last year due to its data-led approach to sponsorship that helps prove the value of F1 partnerships.

The majority of F1 teams and F1 directly work with them to ensure that businesses invest in the sport and get a strong return. They currently work with a number of clients, including: Qatar Airways, Pirelli, ExxonMobil, Hilton Hotels, Oracle, IWC, Vodafone, Team Viewer and Aggreko.

The brands have an investment in F1 sponsorship that is in excess of $250 million per annum. The popularity of Formula 1 in the United States has led to Right Formula opening an office in New York.

Right Formula has acquired Patterrn. Right Formula will integrate Patterrn into it's PR and communications offerings.

F1 sponsors and suppliers, technology start-ups, and associated bodies are some of the companies Patterrn works with.

The acquisition is in line with the growth strategy of Right Formula. Marketing Minds and Dreamshock Design have recently been acquired.

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There is only one business publication in the industry. The business and lifestyle of high-end racing is the focus of the eleventh year of the magazine.