The game changer: How digitalization is opening doors for consumer appliance brands

by Jacob Solomon May 29, 2023 News
The game changer: How digitalization is opening doors for consumer appliance brands

The marketing strategies used in today's digital landscape are changing. Digitalization has allowed brands to reach a large audience, engage with consumers on a personal level, and build lasting relationships. It gave brands with an unprecedented reach. Consumers in India can connect with brands through online and social platforms.

The marketing landscape has changed due to the rise of mobile-based solutions. The digital advertising industry in India grew from fiscal year 2015 to 2020. The market size increased from 47 billion Indian rupee to 199 billion rupee. The industry is projected to expand even further, reaching a market size of 539 billion rupee by the fiscal year 2024. This shows how important digital advertising is in the future.

Digital marketing is now bigger.

The scale and reach of traditional marketing methods are being surpassed by brands' increased use of digital marketing tools. The shift is due to the fact that users spend an average of seven hours a day on their phones. This is a good opportunity for brands to take advantage of. Digital advertising on emerging social media platforms will allow brands to tap into the interests and preferences of a large number of potential and existing young customers. The platforms have become a constant presence in the lives of many people.

The increasing popularity of OTT platforms, Connected TV, and gaming serves as motivation for brands to prioritize digital marketing strategies. There are more ways for brands to engage with their target audience as a result of the growing prevalence of these medium.

It is expected that video marketing will continue to dominate.

Videos are more engaging than other formats. Increased engagement and better message retention can be achieved by using the visual and audio elements of videos. A large portion of the population in India access the internet through their phones. Video content is popular because of its accessibility. Users in India are consuming more online content due to affordable data plans. This includes videos in various genres. This trend can be used by brands to create compelling video content that is relevant to their target audience.

There is a need for regional digital in India. The number of digital connections has increased with the push for Digital India. Regionalization of our marketing efforts is inevitable due to the rapid growth of tier 2, tier 3 and tier 4 cities. By 2047, India's rate of urbanization is expected to increase to more than 50 percent. When it comes to selling, your typical one size fits all approach won't work anymore. In the future, digitalization will be the norm.

Digital payment revolution in India.

Traditional marketing channels have been disrupted by digitalization. Cash payments have traditionally been the preferred method of payment in India due to a lack of confidence with internet payments. Digital payments are expected to make up 80% of all transactions in India by the year 2025. According to ASSOCHAM, the Indian consumer has been using digital eWallets at a faster rate than the US, the UK, and China. The opportunity for brands to use e-payments and e-wallets to promote after-sales services online and monitor post-product purchase behavior is provided by this.

There is a pervasiveness of e- commerce.

It is now possible for customers to buy anything from anywhere with just a few clicks on an e- commerce website. The websites have made it possible for businesses of all sizes to sell their products online. They've made it easier for customers to compare prices. The ability to reach a larger audience, provide convenience to customers, and offer a seamless shopping experience are some of the things that are important to an e- commerce website. Traditional brick-and-mortar stores are having to adapt to the changing market because of the rise of e-Commerce.

There has been a rise in the use of data analytic tools.

Data about consumer behavior can be collected and analyzed by the digital economy. Tracking website traffic, social media engagement, and purchase patterns give us valuable insight into what drives consumer decision-making and allow us to tailor our marketing efforts accordingly. We can use this to maximize our product offerings, pricing strategies, and promotional campaigns. It gives us a lot of data that can be used to improve our marketing efforts.

It is important to understand the customers needs and how they interact with the brand in order to determine what will appeal to them. To improve customers end-to-end purchasing experience through personalization of various platforms, use data to understand customer demographics and tailor their marketing messages through data and analytics based on factors such as location, demographics, and online buying behavior Data-driven decision-making is needed for success.

Digitalization is not just the need of the hour but also the road ahead for brands to strengthen their marketing strategies, reach out to a wider audience and deliver the right messages to create impactful and meaningful campaigns, resulting in an overall increase in brand awareness, perception, and consideration. does not represent the views of the author.

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