Newton makes reservations to expand marketing efforts

by Lindsey Francy May 28, 2023 News
Newton makes reservations to expand marketing efforts

The Iowa Tourism Office's Travel Iowa Co-Op Program provides exciting opportunities and new marketing tactics that the city can take advantage of within the next year.

The goal of the city is to makeNewton a compelling destination according to the plan. The strategic objective of the Iowa Co-Op Program is to highlight the state's key lifestyle advantages.

Many of the target audiences that the Iowa Tourism Office wants to connect with are people under the age of 29 who are looking for new adventure and memorable experiences, as well as people in their 30s and 40s who are looking for an affordable place to travel with their young families.

According to the Iowa Tourism Office, certain destinations and attractions in the state have unique stories that will make travelers want to visit them.

Iowa has some of the best kept secrets.

The outdoors are inspiring.

The cuisines that won the award were award-winning.

There are innovative wineries and distilleries.

Family fun escapes.

There are diverse art exhibits.

Quaint shopping experiences.

There are large scale events.

Weekend getaways are affordable.

Better Home and Garden has print ads that have a circulation of between 300,000 and 326,500. Digital billboards, dedicated emails and sponsored content can also be found on the website.

The Travel Iowa Co-Op Program is open for reservations. There is space available on a first come, first serve basis. The closing date for registration is June 21. There is no cost to be on the wait list when opportunities are full.

Danielle Rogers told the council that the city has tried before to make reservations with the Iowa Tourism Office. It's the first time in history that the city has dedicated funds for the reservations.

The new comprehensive plan and the different strategies the Tourism Office has introduced made me want to get your approval. Rogers said that they can sign up for as much as they want because it is open to everyone in Iowa.

Evelyn George said that the Iowa Tourism Office has stepped up its game in promoting Iowa through innovative ventures. She liked the idea of trying to reach hard to reach people.

When the state knows we are working on the reinvestment district, we can really take advantage of our downtown and Maytag heritage. It is important for me to be a part of this communication channel.

It will be known if it has been accepted by July 7th.