Industry players call on traditional media to work closer with advertisers to create more opportunities

by Samuel Pordengerg May 28, 2023 News
Industry players call on traditional media to work closer with advertisers to create more opportunities

The traditional media and advertisers should work together to create more opportunities for brand awareness in the digital era.

As traditional media are regulated and verified, it is still relevant for both parties to work together.

Our members are worried about where their stuff is located.

"With traditional media, they can see where it goes, whether it is proper, put on a good page and so on," he said as a panelist at the 2023 National Journalists' Day (Hawana) Media Forum, titled 'Survival of Traditional Media in the Digital Era' here,

Traditional media in the country are either digital or operating on a hybrid approach according to the CEO of Mindshare.

She said that for the media and technology companies to survive in the digital era, they have to follow the lead of social media.

We can't underestimate the social media movement. She said that she agrees that we need to bring certain orders to social media, especially in the area of hate speech.

Ad expenditure share on digital media has increased to 58 percent from 10 percent a decade ago.

The share of newspaper adex went from 48 per cent to 7 per cent over the course of a year.

Experts say that social media will surpass traditional media in the years to come.

Nicholas Sagau, operations and technology transformation officer at the GMD Office of Media Prima, said that traditional media needs to have the ability to move its team to work with the digital team.

Traditional media needs to be flexible and have the discipline to change their culture.

The content is the most important thing. While observing how the processes and deliverables can be improved by the hour, constant discussions on news angles are needed.

Six years after putting all of our data and content together, we are able to look at what people are reading on Berita Harian and how we can deliver the news piece to be more effective.

The Editor-in-Chief of The Jakarta Post said that as traditional media do not stand a chance to be on the same playing field as digital media, small and traditional media companies in Indonesia want the government to force giant technology.

Big tech platforms will have to have a business deal with us in order for our proposal to be passed.

The only way for us to have a level playing field is if the regulators intervene.

The Australian government passed a law in December of last year that requires digital platforms to pay local media outlets to link their content to news feeds or in search results.