Better Homes .. and cars

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by Samuel Pordengerg May 27, 2023 News
Better Homes .. and cars
MOTORING online publication CarExpert has joined top-rating TV show Better Homes and Gardens as the lifestyle program expands its content to include automotive reports.

Eight motoring segments a year will be produced by CarExpert.

The move to the TV lifestyle arena was designed to attract more in-market buyers to CarExpert and in turn, send our dealer partners more quality leads, so you can sell more cars.

Last month, Paul Maric presented the first segment on Channel 7.

New technology, health and fitness and motoring content, along with all the ideas and inspiration audiences have come to expect from host Johanna Griggs and the team, will be introduced in February 2020.

The Better Home and Gardens partnership is a way for CarExpert to extend into a prime time audience.

Consistency atop the Friday night ratings presents for our dealership partners, customers and advertising partners alike.

The program will continue until the end of the year with CarExpert supporting the content.

Better homes and gardens had a total audience of 698,000 at April 21, 2023, up 5 per cent from its previous rating period.

Neil Dowling is a writer.

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