The cannabis industry is no exception as artificial intelligence is starting to feel like the next big technological shift.
While the technology is still far from being able to perform the job of a human, many of today's consumer-facing artificial intelligence tools are getting better at language processing.
The software maps words in an effort to understand the relationship between them in the English language. It can use its map of meaning to help you do things like adjust the tone of your website copy for consistency, and craft more engaging content for your social media posts.
Canna GPT is an industry-focused product that is helping with general consumer education, while FolioGrow is making the world of cannabis cultivation more streamlined by using an array of sensors and manually entered data.
There are a lot of general enhancements that industry marketers can take advantage of to boost their reach and help fuel the creative process. In the case of imagery, time spent poring over usable images for engaging campaigns has been significantly cut. It is possible to come up with sleek, creative copy in a few seconds. While the legal implications for trademarks and fair use of artificial intelligence eventually will change the landscape for some of these tools, it's going to be open season for quite some time while society works out how to address the complex issues.
Although the technology has the potential to make fundamental changes in the way we work, artificial intelligence is already helping professionals cut down on much of the grunt work related to data analysis. Valuable time can be freed up by using the tools correctly, which can help humans focus on the bigger picture of increasing revenue, making better customer predictions, and improving content and customer service.
Keren Shlush, head of marketing at artificial intelligence platform albert by Zoomd, said that current artificial intelligence tools are designed to help marketers be more efficient with their daily tasks. They are also great for quick thinking.
There are a lot of tools and features for marketers.
ChatGPT
A natural-language processing tool that facilitates human-like conversations was developed by Openai. The interface gives answers to general questions, crafts drafts with concise direction, and responds to any other help a user might need. The quality of the output is related to the quality of the input.
It is possible to identify major recent trends, create outlines for new campaigns, and develop months' worth of ideas for social posts about a new product.
Google AI
The mission of the search engine is to organize the world's information and make it universally accessible. There are a lot of augmented tools available on the search platform. It's ideal for learning, thinking, and creating. The next generation of large language modeling is designed to help users with advanced reasoning tasks.
International marketers can benefit from PaLM 2's multilanguage support to help translate from one language to another, and web developers can find help tracking bugs and building landing pages in popular programming languages.
Bard
Bard has taken a big step further with the use of artificial intelligence. Bard is considered an evolutionary branch off the earlier PaLM platforms and it is here to help you with your ideas.
Bard can help users make sense of complex code and automate a lot of tedious tasks. Bard can be a useful assistant to help marketers with their search engine research, provide actionable insights about a new target audience, and distill complex messages into clear communications.
Intuit Mailchimp
Sawa, an automated design platform, and Inspector 6 were purchased by the company. More than 20 artificial intelligence and data-science features have been built by Mailchimp to help small business owners and marketers save time and money.
Jon Fasoli, chief design and product officer at Mailchimp, said that marketers and small businesses are spending a lot of time thinking about how they can apply artificial intelligence without adding something new to their plates. We help our customers apply generative artificial intelligence to their day-to-day marketing so they get more done and reach their goals faster. They can use Email Content Generator and our features to do that.
Smaller businesses may not be able to afford the manual work needed to bring a campaign to life properly. The time out of the job can be cut in half with the help of the Mailchimp Artificial Intelligence Generator. Correcting spelling and grammar issues is one of the things it can do. The creative assistant tool can auto-generate designs using the appropriate brand colors, fonts, logos, and images to ensure all communications are striking and consistent.
springbig
One of the first marketing technology companies to launch an artificial intelligence tool for the cannabis industry is Springbig. The data-driven solution tracks consumer trends for springbig's retail clients, measuring time of purchase, types of products purchased, and purchase Frequency to identify behavioral patterns and preferences across demographic groups
Jeffrey Harris, chief executive officer at springbig, said that artificial intelligence helps dispensary owners make informed, data-driven decisions about what products to sell in their stores. Customer preferences like spending, visit frequency, visit time, online orders, and even age are gathered by the Brand Marketplace Caddie artificial intelligence tool. Cannabis retailers can't purchase brands their customers don't like and be left with product they can't sell.
While the core focus of this set of tools is to help retailers know how to stock their dispensary efficiently, marketers can also glean direction from the data and use it to tailor campaigns and ensure the desirable products are shown to the ideal audience members at the best time.
Canva
Creative cannabis marketers who don't have access or training to master more complex software can use Canva. Cava has been acquiring companies over the past few years in order to roll out a whole host of artificial intelligence tools designed to enhance the user experience.
Magic Write is an artificial intelligence text generator and writer that was launched in March of 2019. The Magic Design studio helps users visualize concepts with advanced templates, while the artificial intelligence image generator can transform words and phrases into photos. Simply type an idea in a few words, and the platform will generate an outline, slides, and content to transform the thoughts into visual representations.
Adcreative
Adcreative uses artificial intelligence to help marketers craft social media posts and advertisements in seconds.
The platform makes sure marketers stay on brand with consistent imagery. As the system learns from marketing successes and failures, Adcreative can generate text and headlines, outlines, and skeletons of social posts. More than 95 percent of Adcreative's users see improvements in click-through rates and significantly better conversion rates compared to creative efforts that are not data-backed.
Adcreative gives marketers insights into which creative performs the best in an ad account, which creative performs the best in a specific sector, and how teams can use their data to enhance engagement and results.
Albert
Albert is an artificial intelligence platform that helps marketers cut down on time consuming tasks. 90 percent of the advertising universe is covered by it. Albert can help advertisers analyze their audience and tactic data at scale, autonomously allocate budgets, and maximize campaigns across paid search, social, and programmatic channels
The main purpose of Albert.ai is to improve the entire process of campaign management. The platform reduces the workload of daily optimization, unlocks valuable insights from the brand's first-party data, and personalizes the campaign's creatives on search and social.
Small businesses and teams can focus their attention on customer experience, maximize social channel performance and personalize content for every micro-audience they are targeting with less repetitive work.
Shlush said that no campaign manager can crunch the same amount of data that Albert does. Albert benefits from the return on investment improving when the campaign performs better.
Jasper
Jasper gives marketers on-brand artificial intelligence content. Up to an 80 percent reduction in time for first drafts is promised by the platform. Jasper is designed to learn from your brand to keep a consistent voice and tone. Jasper can help save time by using your brand's voice to turn an article into a social post.
Jasper is much more than that. Companies can use Jasper to connect their customer relationship management platform and allow Jasper to identify topics that are relevant to them. Jasper can be used by marketers to generate new art, translate content in more than 30 languages, and perform editorial checks.
