5 ways to harness AI in B2B content creation

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by Jacob Solomon May 26, 2023 News
5 ways to harness AI in B2B content creation

You can either be for or against it. Artificial intelligence is an important part of our daily lives. B2B marketing is excited about the potential of artificial intelligence.

Some people think it's cheating, plagiarizing and killing the process. The same people are also okay with using other artificial intelligence tools.

Sometimes it is okay, but not always. I think it is always okay to use ethically. It can be used in your content creation.

Artificial intelligence is a game-changing technology, but it is not a magic wand. The human element is still needed to create content. Artificial and human intelligence can work together to improve it.

1. Data-driven insights for targeted content

Imagine having a crystal ball that lets you know what your audience wants. Just that can be provided by artificial intelligence. Artificial intelligence-powered tools can be used to extract valuable insights from large data pools.

Natural language processing can be used to identify patterns and preferences. You can use these insights to create relevant and targeted content. You can deliver the right content at the right time if you understand their pain points.

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2. Automated content generation

Content creation can take a long time. That is where artificial intelligence comes in to help. Content generation tools can help you save time.

Data-driven articles, reports or product descriptions can be produced based on preset parameters. They can help with your marketing efforts. Do you want to make a social post out of the webinars transcript? You can use artificial intelligence to get the key out of the way.

These tools are able to sift through a lot of data in a short period of time. They are not finished products. The human touch is what makes them connect. A person is needed to make sure the brand is consistent.

5 writing assistants are doing their job.

3. Enhancing personalization efforts

personalization is the secret sauce that makes your content stand out User behavior, browsing history and demographic data can be analyzed with the help of artificial intelligence. This information is used in the delivery of personalized content recommendations.

Someone is interested in your software solutions on your website. Recommendations can be made by recommendation engines that match their interests.

Imagine if you read an article on project management software and everything on that page is tailored to your needs and pain points, so that you can find the software you're looking for. This level of personalization builds stronger connections with your audience.

4. Streamlining content editing and optimization

It's possible to use artificial intelligence-powered tools to be your writing assistant. They help you catch those slip-ups that hurt your credibility.

They can look at content performance. Click-through rates, engagement metrics and conversion rates can be looked at to see what works and needs improvement. This data can help you improve your content strategy.

5. Voice assistants and audio content

Artificial intelligence has opened up exciting possibilities for engaging with your audience. Voice search is one of the opportunities you can take advantage of. Voice search patterns can be used to create content that is compatible with how people speak on voice-enabled devices.

An example can be used to breakdown it down. Imagine you are running a digital marketing agency. You want to create a post about generating more leads for your business. It's important to understand how people ask questions.

Conversational language and long-tailkeywords can be used instead of focusing solely on traditionalKeywords. Your post title might be "Proven Strategies to boost B2B Lead Generation: How Can I Generate More leads for My Business?"

It is possible that someone will hear your expert advice when they ask your voice assistant the question you have addressed in your post. It's great to be in the right place at the right time. Tailoring your content will increase your chances of appearing in voice search results.

It doesn't end there. Audio and video content can be converted into text with the help of artificial intelligence. It's possible to make a podcast episode accessible and searchable even if you don't produce one.

Providing a written transcript of your audio content opens the doors to a larger audience. People who are hard of hearing and prefer to read can engage with your content, while search engines can easily index and rank it.

Best AI tools for your content creation process

The world of artificial intelligence is constantly evolving. This list isn't comprehensive, but it is a start to introduce you to some helpful tools that can elevate your content creation process

  • Grammarly: An AI-powered writing assistant that helps you eliminate grammar and spelling errors, ensuring your content is polished and error-free.
  • Clearscope: This tool uses AI to analyze content and provides keyword recommendations to improve SEO. It helps you optimize your content for better search engine visibility and higher rankings.
  • Frase: Frase utilizes AI to generate content briefs and outlines based on specific topics or keywords. It saves time by providing a starting point for your content creation and research process.
  • Wordsmith: This AI platform transforms raw data into human-like narratives. It can automatically generate personalized reports, product descriptions, or news articles, making content creation more efficient.
  • Acrolinx: Acrolinx uses AI to ensure consistency in your content by analyzing tone, style and brand guidelines. It helps maintain a cohesive brand voice across all your written materials.

5 writing assistants are doing their job.

Finding harmony: Embracing AI in content creation at your comfort level

It's understandable that you have reservations about using artificial intelligence in your content creation process. The fear of the unknown is valid. It's important to know that integrating artificial intelligence into your work doesn't mean giving up control. Our capabilities as marketers are enhanced by the use of artificial intelligence.

It is important to find the level of integration you are comfortable with. Gradually you will be able to use tools and techniques that are powered by artificial intelligence. You have the ability to decide how much or how little you would like to have.

It's an art to create content. Humans bring a lot to the table. The depth of human experiences can't be reproduced by an artificial intelligence. Artificial intelligence can be used with our creativity and expertise to leverage its capabilities while preserving authenticity and value.

Feel free to take a look at the possibilities of artificial intelligence in your content creation process. Start by using tools that fit with your goals. You should embrace the ones that make you more productive. You have the final say in what you write.

The goal is to find a balance between artificial intelligence and human creativity so that you can use both worlds. The right approach and mindset can help you achieve greater success in the B2B marketing world.

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The opinions of the guest author are not those of MarTech. There are staff authors here.