Caroline Pay Completes Dentsu Creative UK Leadership Team

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by Samuel Pordengerg May 26, 2023 News
Caroline Pay Completes Dentsu Creative UK Leadership Team

The leadership line-up has been completed by the appointment of highly awarded creative leader,Caroline Pay. She will join the agency on June 5th along with the CEO and the chief strategy officer.

The chief creative officer of Headspace was a person namedCaroline. She headed up brand and product design, design research, and all marketing and creative output. Under her direction, the product was extended beyond meditation into a sleep, fitness and performance enhancing offering and reached beyond the platform into culture. From partnering with the likes of Nike, Disney, Microsoft, Spotify and Waze, to creating three hit Netflix series with over 20m viewers and award-winning podcasts, she was an important part of Headspace.

As deputy ECD she led the 120-person creative department and helped set up Black, she held top positions at some of the UK's best agencies, including Grey London, where she was joint CCO with Vicki. One of the world's most awarded female creative teams was started at Mother London by her. She has created work for some of the biggest brands in the world, including the United Nations, Talk to Frank, and Levi's. She was named one of Ad Age's "Women to Watch Europe" and the "World's Most Creative Women" by The Drum.

This is the most challenging role I've ever had. I have an opportunity to flex my experience across a lot of disciplines. It's a dream to work with two people that I respect so much.

She will be responsible for driving the collective creative ambition, quality and diversity of the agency's work in advertising, influencer and talent management, customer experience, social and PR, production, brand activation, content marketing and

Dentu Creative is going to be an unparalleled creative force, building brands in places people choose to spend their time. Few creative leaders can bring together such a diverse community. Caroline built the world's most influential wellness brand and knows what it takes to get to great work at scale. It's a pleasure to have her on the team. The DC trio is complete.

She is known for being a beacon of culture for her people. She is passionate about the diversity agenda and is involved in The Great British Diversity Experiment and other platforms.